Chuyên Viên Quản Lý Affiliate KOL - Ngành Hàng Mỹ Phẩm

. Affiliate Team Management

• Oversee the team’s daily activities, including identifying, recruiting, and briefing new affiliate sales partners (KOL/KOC) for TikTok Shop, Shopee, and Lazada.
• Establish and monitor individual performance metrics—new partner acquisition, video publications, GMV, ROI—using Kalodata & platform dashboards; conduct weekly performance reviews and mentor underperforming individuals for improvement.

. Monthly Campaign Management

• Develop and maintain a rolling three-month calendar of affiliate campaigns aligned with launches, mega-sale events, and brand milestones.
• Define offer structures (CPS, vouchers, bundles) and coordinate timelines with peak traffic periods.

. Performance & ROI Management

• Utilize dashboards (Kalodata, Looker Studio, platform panels) to track clicks, GMV, payout ratios, and ROI by creator and campaign.
• Conduct detailed weekly analyses and adjust creator selection, incentives, or creatives to enhance results.

. Cross-Functional Promotion Management

• Collaborate with the E-commerce team to leverage vouchers, storefront banners, and flash-sale slots to maximize affiliate traffic conversion.
• Coordinate with Marketing, CS, and Warehouse teams to ensure adequate inventory, distribute PR kits, and provide timely customer support.

. Process & Reporting Management

• Standardize briefing templates, tracking links, and payout procedures for clarity and efficiency.
• Produce concise monthly reports highlighting successes, challenges, and planned actions for the upcoming month.