Responsibilities
Strategic Responsibility for Category Growth:
- Develop and execute strategies to achieve sustainable growth and market leadership within designated categories.
- Identify market trends, consumer insights, and competitive dynamics to capitalize on growth opportunities.
Strategic Localized Product Management:
- Manage product lifecycle from inception through to market launch and ongoing management.
- Collaborate with global teams to localize product offerings that resonate with regional markets.
Local Sourcing:
- Establish and maintain relationships with local suppliers to ensure quality, cost-effectiveness, and continuity of supply.
- Negotiate terms and agreements that support business objectives and minimize risk.
Supplier Management:
- Oversee supplier performance, including quality, delivery, and cost management.
- Implement strategies to optimize supplier partnerships and mitigate supply chain disruptions.
Localized Marketing of Product Ranges/Tools:
- Develop and execute localized marketing strategies to drive awareness, engagement, and sales.
- Coordinate with markets and function teams to create compelling campaigns tailored to regional preferences.
Training for Sales Teams:
- Provide training and support to sales teams on product knowledge, selling techniques, and market positioning.
- Equip sales teams with the tools and resources necessary to achieve sales targets.
Digital Marketing Plans:
- Partner with Market and Digital teams to development and implement comprehensive digital marketing plans to enhance brand visibility and drive online sales.
- Utilize analytics and market insights to optimize digital campaigns and improve ROI.
Stocking Plans:
- Partner with Market and Inventory teams to develop stocking strategies aligned with demand forecasts, seasonal trends, and market dynamics.
- Ensure optimal inventory levels to meet customer demand while minimizing carrying costs.
Competitive Pricing Plans:
- Partner with Market and Pricing teams to develop competitive pricing strategies based on market analysis, cost structures, and value propositions.
- Monitor pricing trends and adjust strategies to maintain competitiveness and profitability.
Competitor Intelligence:
- Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats.
- Use insights to refine product positioning, marketing strategies, and overall business tactics.
Focused Segment Plans:
- Develop and execute segment-specific strategies to target key customer groups and market segments.
- Customize product offerings and marketing messages to meet the unique needs of each segment.
If you have the following skills and experience, we want to hear from you:
- Proven experience in a senior management role with a focus on strategic planning and execution.
- Strong leadership and decision-making skills with a track record of driving results.
- Extensive knowledge of industry trends, market dynamics, and competitive landscapes.
- Proficiency in financial analysis, budgeting, and forecasting.
- Excellent communication, negotiating and influencing skills.
- Ability to take ownership and set own goals and priorities.
- Influencing, internal networking, and cross-function collaboration skills in a matrix organisation
- Proven track record for leading and engaging teams through change
