Business Analyst

Responsibilities:

• Requirements Gathering: Collaborate with stakeholders (marketing, promotion, partnership) to gather and define business requirements for marketing automation campaigns and solutions.
• Process Improvement: Analyze current marketing automation processes and suggest improvements to increase efficiency, engagement, and ROI.
• Solution Design: Translate business needs into technical requirements for developers, ensuring SFMC capabilities are leveraged effectively.
• Data Analysis & Reporting: Conduct regular performance analysis of marketing campaigns, tracking KPIs and suggesting optimization strategies to improve campaign outcomes.
• Integration Management: Assist in integrating SFMC with other systems (CRM, web analytics, social media) to ensure a seamless flow of data and information.
• Documentation: Prepare detailed documentation including user stories, process flows, functional specifications, and training materials.
• Stakeholder Management: Serve as a primary point of contact for all SFMC-related inquiries, providing timely updates and recommendations to stakeholders.
• Testing & QA: Oversee the end-to-end testing of automated marketing workflows to ensure accuracy and functionality prior to deployment.
• Support & Training: Provide post-implementation support and deliver training to end-users on SFMC features and functionality.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, IT, or related field.
• Minimum 2 years of experience as a Business Analyst, preferably within a marketing automation or CRM environment.
• Hands-on experience with Salesforce Marketing Cloud (SFMC), including tools like Email Studio, Journey Builder, Automation Studio, Audience Builder, and Mobile Studio.
• Proven track record of managing marketing automation projects from concept to execution.

Technical Skills:

• Strong knowledge of SFMC features and capabilities.
• Familiarity with SQL, AMPscript, and other SFMC development languages.
• Understanding of data management, segmentation, and customer journey mapping.
• Experience with SFMC integration with external platforms (CRM, Database).

Soft Skills:

• Excellent communication skills and the ability to translate technical concepts into business-friendly language.
• Analytical mindset with a focus on problem-solving and process improvement.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with strong organizational skills.

Preferred Skills:

• Experience with other marketing automation platforms
• Familiarity with Agile methodologies and tools (Jira, Confluence).