Brand Manager (Fragrance)

Key responsibilities

Planning Function

• Analyze market data and sales trend to set up annual budget, in terms of revenue, expenditures and profitability
• Create and develop marketing plan as well as setting up clear indicators to measure the results of each activity
• Create and develop clear business strategies to achieve daily/monthly/yearly goals
• To be a full-fledged brand manager of the designated brands and be responsible for P&L and budgets.

Operational

• Effectively execute marketing activities as according to marketing calendar and to ensure the return of investment
• Set up sales target, periodic sales forecast and must ensure the expected sales outcome is achieved
• Construct monthly sales report that summarizes sales achievement, marketing activities updates and competitive landscape for submission to principal
• Manage, control and implement optimum merchandising in accordance with brand guidelines
• Explore, prospect, and manage consumer data, encouraging engagement programs to maintain long run goals.

Liaison

• Liaise with respective principal in bringing a consistent brand image & marketing programs i.e. marketing campaign, product launch, PR event, etc
• Liaise with respective government institution to ensure that all practices comply to regulation
• Liaise with local partners and ensure business milestones are in place
• Liaise with internal organization to ensure all SOPs are in place.

New Business & Brands

• Plan and organize the operational requirements and enhance on brand development
• To build strong relationships with key players with retailers and regional team
• Ensure effective implementation of new businesses and brands
• To identify and assess new distribution opportunities

Requirements

• Have a bachelor's degree in business-related fields and equivalent combination of relevant education and work experience that will allow successful performance of job expectations
• Have at least 5 years' proven experience in Brand Management, Retail Marketing in a beauty retail environment (Digital Marketing expertise is a plus)
• A good handle on consumer and market insights, including the ability to analyse market data, and he or she may be tasked with conducting consumer research
• A strong negotiation, communication, presentation and analytical skills including some inclination towards financial representation
• Can handle many projects at once from ideation and creation, to leading a cross functional team through execution in an accurate, well-organized and timely manner
• Possess natural leadership that is inventive, entrepreneurial and solutions oriented