Concretely, You Will

• Own the creative feedback loop. Read ad performance by hook, angle, and format; turn it into hypotheses, briefs, and a prioritized testing backlog; run a weekly (daily during pushes) review cadence with the Performance Lead deciding what to iterate, test, or kill.

• Produce at volume with AI. Generative video, image, and voice tools are your production floor, not a side experiment. You write the briefs, calibrate the tools, and QA the output. In your first month you’ll baseline our current creative velocity and then commit to targets against it.

• Build and run creator networks. Source, brief, and manage UGC creators in the Philippines, Thailand, and South Africa (directly and via local agencies) — because human creators still make the best hero ads, and because our markets don’t speak English to each other. You’ll build a native-speaker review layer per market so nothing ships without a native’s sign-off.

• Keep every ad compliant. We advertise a financial product in a category Meta polices hard (paycheck-advance and short-term-loan ads are prohibited; EWA lives next door to both). You’ll own the framing guidelines and the compliance QA layer over everything that ships — human and AI-made. Target disapproval rate: zero.

• Cover the non-ads surfaces. Organic social, CRM/lifecycle content, out-of-home campaigns, partnership assets, and the evolution of FINN’s brand and positioning as we grow.

• Build the machine, then the team. Document what works into playbooks and systems. When throughput genuinely caps out, you’ll make the case for your first hires — and manage them.

• Ads that won, with numbers. You can show us ads that beat a control and tell us the metric, the insight behind it, and what you made next.

• AI-native production. You already produce dozens of generative video/image/voice tools daily, by choice. You can tell us your stack and what each tool is good/bad at.

• Creator operations. You’ve briefed and managed UGC creators or influencers and know the difference between a creator who converts and one who just has followers.

• Performance literacy. Hook rate, hold rate, and CTR for testing; CPA for scale; frequency and CPM creep for fatigue. You think in tests, not campaigns.

• A system for markets you don’t speak. You’ve shipped winning creative in languages you don’t speak — through native creators, transcreators, and a review layer you built and ran. We’re opening more markets; your localization system matters more than any single language.

• Senior player-coach. Roughly 5–8 years in performance creative, growth, or UA creative roles. You want to produce first and manage later — not the reverse.