Marketing Department Manager - CRM Specialist (SUNSU)

Develop and execute CRM strategy (Retail/FMCG).

Manage customer data, segmentation, and analysis for insights.

Plan and implement targeted CRM campaigns across channels.

Oversee automated CRM programs and customer journeys.

Collaborate with Sales, Product, and IT for customer experience.

Monitor, analyze, and report on CRM campaign performance.

Manage CRM budget.

Stay updated on Retail/FMCG CRM trends.

Potentially manage a CRM team.

Thai Nationality Only

Bachelor’s degree in Marketing, Business, or related fields

3+ years of CRM marketing experience (Retail/FMCG preferred)

Strong knowledge of CRM principles and technologies

Excellent analytical and communication skills

Experience with customer segmentation, targeting, and personalization

Growth Mindset

Group Insurance (Group health & life insurance)

Accident Insurance

Annual Health Check-up

Provident Fund

Long Service Award (Service year rewards)

Annual Salary Increment (Annual salary review)

Annual Performance Bonus

Special Interest Rates for Home Loans

Staff Uniform (For specific positions)

Get-well Gift Baskets (Hospitalization visit gifts)

Financial Assistance/Compassionate Grants (e.g., weddings, funerals, etc.)

30% Employee Discount on BEARHOUSE products

Psychological Counseling Services (Mental health support)

Travel Reimbursement (For off-site assignments)

Domestic and International Per Diem (Travel allowance)