Digital Marketing: A Strategic Perspective
Reasons to Choose
Marketing Professionals: Gain advanced skills to lead digital marketing transformations and integrate customer-focused strategies into business operations.
Business Leaders: Learn how to align marketing insights with strategic goals to drive organizational growth.
Career Changers: Acquire foundational knowledge and cutting-edge tools to transition into the digital marketing industry.
About this Program
The Digital Marketing: A Strategic Perspective online program from the Yale School of Management Executive Education equips professionals with the tools and insights needed to lead digital transformation within their organizations. Over eight weeks, participants will explore key digital marketing channels, including social media, SEO, and content marketing, and learn how to harness them to create and deliver customer value.
Guided by Yale faculty, this program combines theory and practical application, teaching participants how to analyze data, experiment strategically, and align digital marketing efforts with broader business objectives. By the end of the program, participants will be empowered to drive innovation, enhance performance, and lead impactful, customer-centric marketing strategies.
Requirements
What You'll Achieve
• Comprehensive Toolset: Master SEO, social media, content marketing, and mobile technologies.
• Customer-Centric Strategies: Develop skills to create value-driven, customer-focused marketing plans.
• Evidence-Based Insights: Use analytics and experimentation to inform strategic decisions.
• Global Faculty Expertise: Learn from Yale School of Management experts in marketing and business strategy.
• Practical Application: Apply knowledge to real-world challenges and lead digital transformations.
Related Programs
The University of Technology Sydney
Master of Human Resource Management
1.5 year
66.7K AUD
Master of Human Resource Management
Stanford University
Stanford Ignite – Full-Time
7 week
25.0K USD
Stanford Ignite – Full-Time is an immersive certificate program for aspiring entrepreneurs and innovators. Through intensive coursework, team projects, and mentorship, participants learn to identify market opportunities, develop business models, and pitch ventures, equipping them to launch successful startups or drive innovation in organizations.
The Australian National University
Graduate Diploma of Business
1 year
49.0K AUD
A single graduate coursework award offered by the ANU College of Business and Economics. Requires 48 units.
Monash University
Graduate Diploma of Project Management
1 year
49.0K AUD
The Graduate Diploma of Project Management advances your ability to lead and deliver complex projects across industries. You will develop advanced skills in project planning, risk management, stakeholder engagement and leadership, preparing you for senior project management roles in construction, IT, business or government.
The University of Adelaide
Master of Wine Business
1.5 year
66.8K AUD
The Master of Wine Business provides students with the knowledge and skills to lead, manage and market businesses in the wine and wine tourism industries, and formulate their strategic direction.
RMIT University
Graduate Certificate in Business Administration (Executive)
6 month
25.0K AUD
Fast-track your leadership journey with a Graduate Certificate in Business Administration (Executive) at RMIT. Tailored for experienced professionals, this program sharpens your strategic thinking and management skills, preparing you for senior roles or further study in business administration.
The University of Western Australia
Master of Economics
2 year
83.4K AUD
The Master of Economics is designed for students with a strong background in economics who seek to advance their career in the public or private sector, or to undertake future research.
The Australian National University
Master of Financial Management
1 year
54.1K AUD
A one-year graduate award offered by the ANU College of Business and Economics. Requires 48 units, focusing on financial management skills.