Key Responsibilities

• Develop Category growth plan and drive brand growth in strategic channels.
• Initiate Category growth opportunity and own end-to-end priority projects in specific Category.
• Manage Category priority, activity grid and new product listing for multiple categories/brands.
• Analyze customer and shopper insight into Category strategy.
• Manage and proactively review execution metrics to ensure budgets are utilized at best efficiency of ROI.
• Monitor and manage investment within allotted shopper marketing budget.
• Collaborate with team and retail establishment on strategic partnership planning such as JBP, Category health check, Business review.

Core competencies required for this role-

• Strategic thinker with experience creating comprehensive Category plans.
• Strong End to end execution from marketing strategy to in-store execution
• Outstanding communication and problem-solving skills/ team player.
• Good relationship builder among multi departments.

Required Qualifications

• Bachelor's or master’s degree in business administration or any related field. MBA is preferred.
• Minimum 3 years’ experience in trade/shopper marketing
• Competent in Retail audit / Egg (Dunhumby) / EYC
• Strong analytical skills
• Excellent presentation skills
• Excellent command of English & Thai in speaking reading and writing
• Computer proficiency (MS words, excel, PowerPoint)
• Result oriented and proactive