Senior Marketing Manager - Credit Cards & Personal Loans

What You'll Do

1. Growth Marketing Leadership

• Own the end-to-end growth marketing plan: define audience strategy, channel mix, budget allocation, and forecasting against volume and efficiency targets.

• Partner with Business Growth (User Growth/PLG team) to ensure marketing and product initiatives reinforce each other along the funnel.

2. Performance Marketing (Core Scope)

Channel Strategy & Execution

• Oversee execution across Search (Google/Bing/ASA), Social (Meta/TikTok/LinkedIn), Programmatic (DV360, The Trade Desk), Affiliates & Aggregators, SEO/Content, Influencer, CRM (Email/SMS/Push), and O2O partner activations.

• Define channel roles in the funnel: awareness vs consideration vs conversion vs retention.

• Optimize channel mix and budget allocation dynamically based on ROI, LTV/CAC, and payback.

Measurement & Analytics

• Build a robust attribution framework: multi-touch attribution (MTA), incrementality tests, geo-lift studies.

• Establish always-on experimentation: A/B tests for creative/offers, funnel flows, pricing/fee disclosure.

• Partner with the Data team to strengthen server-side tagging, first-party data strategy, and SKAN readiness.

• Maintain marketing dashboards for weekly pacing, monthly business reviews, and budget governance.

Funnel Optimization

• Diagnose and optimize every step:

• Lead generation: targeting, keyword strategy, ad formats.

• Lead-to-Approval: pre-qualification, pre-approval messaging, form UX.

• Approval-to-Activation: onboarding flows, first transaction nudges, merchant incentives.

• Retention loops: CRM campaigns, referral integration, cross-sell offers.

• Partner with Product, Risk & Ops to improve funnel quality (lead scoring, eKYC drop-off, underwriting filters).

3. Creative & Brand Building (Light but Critical)

• Lead creative strategy: develop briefs that translate insights into high-performing assets (video, static, UGC).

• Champion dynamic creative optimization and AI-driven creative iteration while ensuring compliance.

• Build EVO’s social presence (fanpage, TikTok, LinkedIn) as the official, compliant voice of the brand.

• Position EVO for long-term identity

4. Team & Org Development

• Manage agency/vendor ecosystem (media, affiliates, influencers, creative studios) with accountability to performance.

• Mentor existing marketers (ads, SEO, content), standardize reporting, attribution, and compliance playbooks.

• Prepare the org for scale: define career paths and functional structures for Performance vs Brand.

• 7–10+ years in performance/growth marketing, ideally fintech/banking/lending.

• Proven ability to scale acquisition with positive unit economics at a meaningful scale.

• Multi-channel expertise: Search, Social, Programmatic, App, Affiliate, SEO, CRM, Referral, O2O.

• Advanced analytics: cohort/LTV, attribution models, incrementality design, MMM frameworks.

• Creative judgement: capable of pushing both performance-driven and compliant creative.

• Regulatory awareness: lending advertising, KYC/AML, data privacy.

• Leadership: mentoring, agency/vendor management, building high-performing teams.

Preferred / Nice to Have

• Multi-market expansion playbooks (SEA, emerging markets).

• O2O activation and offline performance attribution.

• App growth and SKAN readiness.

• Experience with genAI tools for creative ops and audience insights.

• Competitive compensation, including 13th-month salary and performance bonuses.

• Comprehensive health care for you and your dependents.

• Generous leave policies and flexible work hours.

• Fun team-building activities, sponsored sports clubs, and Thursday happy hours.

• Onsite lunch with multiple options.

• Convenient District 1 office location (next to a future metro station). Grab for work allowance and fully equipped workstations. Unlimited free coffee, tea, snacks, and fruit. A chance to make a profound social impact by democratizing credit access.