Senior Brand Manager

Advertising & sponsorship:

• Compiling the annual brand plans for sponsorship, promotion programs and other activities to ensure these activities meet the brand strategies.           

• Selecting, developing and researching TVC based on the corporate guide from Groups to suitably apply for Vietnam market and then develop these media to be on air.

• Exploiting new opportunities for sponsorship and promotion programs to strengthen the brand images and to support sales team in achieving the sales targets.   

• Exploiting new opportunities for media to make sure brand advertising to always keep exciting and effective

• Creating and/or developing new brandings such as wall banners, signages etc. to refresh the communication to targeted customers and consumers.

• Working with agencies to develop the selected concepts for Vietnamese market based on the corporate guides through brand activities.        

• Following up the execution of the campaigns to have proper actions, if any.           

Brand development

• Cooperating with Technology Section in designing new packaging such as new labels, new pack types.

• Compiling guidelines for using POS of brand according to each corresponding channel, and location.

• Communicating marketing programs and activities to sales force, advertising agencies via briefings, presentations and regular meetings.

• Analyzing sales performance and working closely with Sales and Channel Marketing teams to strengthen brand experience and meet consumers' requirements.  

• Lead innovations and renovations

Qualifications and Experience

• University degree in Business Administration, Economics, Marketing

• Knowledge of professionally advertising, culture and sociology

• At least 5-year working experience in the relevant field in beverage industry or FMCG

• Strong analytical and problem-solving abilities.

• Good communication, negotiation and presentation skills

• Analytical thinking and creative thinking, open-minded and enthusiasm

• Conversant with spoken and written English and PC such as all Microsoft Office and Photoshop

• Ability to work independently and as part of a team.

• Fluent in English.