Lead the continued enhancement of our data and technology initiatives fueling reporting, insights, measurement & analytics capabilities to a best-in-class level through Data Integration.
Understanding of advance analytics modelling and techniques to optimize consumer engagement and media investment
Understanding of Offline Media Data, Digital Performance Data and Competitive Data is a must!
Detailed understanding of measurement frameworks
Develop & lead relationships with external retail, media and data partners to unlock the right data and set-up optimal processes for integration into agency data infrastructure
Support the design of reporting solutions and business intelligence platforms by identifying opportunities for integration of media, client, and retail data sets: market share, digital shelf, retail search, programmatic commerce, and more.
Understand media and data contract design and implementation
Stay informed on latest industry trends/innovations to uncover new data opportunities and drive new initiatives that contribute to product enhancements in line with client needs.
Collaborate with cross-functional teams across markets to support product development in commerce
Experiences
Bachelor's degree in data science, statistics, computer science, or a related field.
5 years of experience of hands-on experience using analytics to drive business/marketing results. High preference towards delivering insights for a large retailer, CPG, or ecommerce business.
Understanding of retail commercial elements and financial concepts, such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
Experience with additional retail media platforms and data offerings a plus.
Advanced skills with all Microsoft Office applications for the creation of reports, presentations, and analyses including advanced Excel functions and formulas, pivot tables, Power Pivot, and Power Query.
Experience with data visualization and modeling tools such as Power BI, Tableau, Python, R, and SQL is desirable.
Understanding of relational data models
Experience synthesizing disparate data sources to drive to logical, concise, and actionable conclusions.
Strong verbal and written communications skills at all levels; ability to communicate technical information to both technical and non-technical audiences.
A self-starter attitude that thrives in a fast-paced environment
Skills
Tableau
Data Science
MS Office
Power BI
Statistics
Functions
Information Technology (IT)
Job Overview
Job Type:
Hybrid
Company
GroupM
18 active jobs
New York
Industry:
Arts, Entertainment & Media
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