The Media Leader will be responsible for developing and executing a comprehensive integrated media strategy. This role requires a strategic thinker who can bridge the gap between Digital (Performance/Online) and Offline (OOH, TV, LED, etc.) channels. Another key focus of this position is managing and evaluating Partnerships and Sponsorships to ensure brand investments deliver maximum impact.

KEY RESPONSIBILITIES

• Integrated Media Strategy: Develop and manage end-to-end media plans that align with brand objectives, ensuring a seamless customer journey across all touchpoints.

• Digital & Performance Management: Oversee digital advertising campaigns (Facebook, Google, TikTok, Programmatic, etc.) to drive awareness, traffic, and high-conversion ROI.

• Offline Media Execution: Lead the planning and implementation of traditional media including TVCs, Billboard/OOH, and LED Frames, ensuring optimal reach and frequency.

• Sponsorship & Partnership Evaluation: Assess and vet sponsorship proposals (TV shows, events, entertainment programs).

o Define frameworks to evaluate the effectiveness (Media Value, Brand Health, ROI) before, during, and after sponsorship execution.

• Team & Agency Leadership: Directly manage, mentor, and develop a team of 3 media specialists.

o Collaborate with and hold the Media Agency accountable for quality, cost-efficiency (negotiation/buying), and timely delivery.

• Cross-functional Collaboration: Partner closely with others MKT functional team and Sales teams to ensure media plans are synchronized with creative assets and commercial goals.

• Experience: 5-7 years in Media planning/buying, with at least 2 years in a leadership role (Brand-side or Agencies preferred).

• Technical Expertise: Deep understanding of the Vietnamese media landscape, including both Digital performance metrics and Offline placement strategies.

• Strategic Thinking: Ability to analyze market trends and consumer behavior to allocate budgets effectively across diverse channels.

• Analytical Skills: Strong data-driven mindset to evaluate complex sponsorship deals and agency reports.

• Soft Skills:

o Open-minded & Growth-oriented: Always staying updated with new media tech and non-traditional platforms.

o Flexibility & Adaptability: Ability to thrive in a fast-paced environment and pivot strategies quickly when market conditions change.

o Stakeholder Management: Exceptional communication skills to collaborate across departments and influence senior leadership.