Key Responsibilities

• Plan and recruit KOLs and influencers that align with each campaign's objectives, monitor and optimize KOLs' performance for maximum ROI and achieve campaign KPIs.
• Collaborate closely with KOLs and partners to develop and execute affiliate marketing programs, from strategic planning to operational execution.
• Manage communications and build relationships with KOLs and third-party agencies for joint collaboration on various products, campaigns, and promotions.
• Measure and report on the performance of KOLs campaigns, assessing the outcomes against set goals (ROI and KPIs).
• Assist in developing communication for products across all communication channels, ensuring alignment with the company's goals.
• Work closely with the product marketing and content team member, and creative team to ensure that messaging, branding, and creative elements are optimized for performance across all marketing campaigns.
• Stay abreast of the latest industry trends, technologies, and best practices in digital marketing to inform strategy and tactics.
• Proactively seek opportunities to enhance marketing strategies and campaign outcomes, voice innovative ideas, and uphold a high standard of excellence in all duties, avoiding complacency.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1-2 years of hands-on experience in KOLs management and marketing including direct experience with affiliate marketing.
• Genuine interest in market and industry-specific digital and social media trends, content trends, and general marketing practices for global, regional, and local markets
• Proficiency in analyzing data and using insights to inform marketing strategies and decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with KOLs, influencers, agencies, and cross-functional teams.

Core Competencies

• Agile & Adaptable: Values flexibility and practical solutions, adapts well to change, and prioritizes people over processes.
• Ownership: Proactive, responsible, and responsive to challenges, consistently exceeds expectations and drives positive change.
• Aspirational: Cultivates ambition and achievement, striving for excellence and believing in the potential of hard work and determination.
• Vision Focused: Focuses on clear, measurable goals aligned with the company's vision, ensuring all activities contribute to broader objectives.
• Analytical Thinking & Data Interpretation: Skilled in interpreting data, using insights to refine content strategies, measuring content effectiveness, and ensuring alignment with brand identity.
• Trend Analysis: Analyzes and stays ahead of market trends, consumer behavior, and technology globally and regionally, adapting strategies to align with market changes.
• Communication Skills: Able to efficiently communicate and create alignment amongst team members, heads of departments, and to the leadership team with result-oriented objectives in respective manners
• Growth Mindset and Continuous Improvement: Sees challenges as growth opportunities, committed to continuous learning and skill enhancement.
• Results and Solution Oriented: Aims for high-quality, efficient outcomes in goal achievement.