KOL Content Creative Associate - Marketing, Shopee

1. Innovation & Trendspotting

• Research trending content formats and platform updates (e.g., TikTok, Shopee Video) to inspire new ideas.

• Contribute to internal creative initiatives, including themed content series, mini-campaigns, and KOL showcases.

2. Creative Campaign Execution

• Assist in end-to-end KOL/KOC campaign execution, including talent shortlisting, briefing preparation, and content coordination.

• Support the development of creative concepts tailored to campaign themes, seasonal moments, and trending formats for all workstreams (e.g., Acquisition to Social media Affiliate channel, both Online & Offline).

• Collaborate with agencies, KOLs, and internal teams to deliver campaign assets (e.g., captions, short-form videos, social posts) in line with brand guidelines.

3. Content Quality & Optimization

• Monitor production timelines and review submitted content (e.g., motion, video shooting, visuals...) from KOLs/KOCs.

• Support content optimization efforts across multiple platforms (e.g., out-app & in-app channels), adapting to different KOL profiles (e.g., students, lifestyle creators, reviewers).

4. Cross-Functional Support

• Provide creative input and execution support for various internal projects across different teams.

• Assist the team leader with other assigned tasks and cross-functional projects.

Yêu cầu công việc:

• Have a background study relevant to Marketing/Business

• Prior experience in influencer marketing, creative/content production, or affiliate programs is a plus.

• Strong creative mindset and trend awareness, especially for Gen Z and short-form video platforms.

• Excellent coordination and communication skills with KOLs, agencies, and internal stakeholders.

• Ability to evaluate KOL content with both branding and performance lenses.

• Familiarity with content tracking tools (e.g. Sheets, Notion, Drive) to monitor progress and basic metrics.

• Proficiency in using basic creative tools (e.g. Canva, CapCut) is a bonus

• Understanding of content KPIs (reach, engagement, conversions...) is an advantage.