Responsibilities:

Primary:

• Lead in building the influencer/community strategy in Thailand to drive impact that aligns with overall publishing objectives
• Strong ability to identify, manage and oversee external agencies and/or partners to maximizing high return and results
• KPI setting and strategic alignment with broader communications strategies

Additionally:

• Identify community creators who are making groundbreaking content for Thai players to expand our influencer network
• Initiate, grow and foster relationships with influencers, support them through any engagement with Riot, track progress and data across their projects with us, and identify ways to level up their craft
• Advise and consult with teams across Riot, becoming a trusted resource for best practices, and helping to add tangible value for players, creators and Riot.
• Collaborate externally with content creators across various mediums to create “A+++ would watch again” quality content
• Be the voice of the Thai player community and able to surface their sentiments and pain-points
• Collaborate internally with Riot teams across the globe to create holistic, thoughtful and strategic experience for players around major publishing beats. Ensure that influencer engagement is never an afterthought
• Represent Riot well in the content creator space, building our reputation as great partners and outstanding collaborators
• Design strategies that focus on elevating the work the community creates, providing them with resources, and identifying exciting opportunities in the space
• Promote and cultivate the internal Riot culture and promote high morale to achieve desired productivity through good working relationships, respect of authority, proactive attitude, and a safe workplace environment.
• Training Rioters about internal Riot company policies and procedures.

Required Qualifications:

• You have at least 5+ years of influencer management and relationship building experience
• You understand major streaming platforms in Thailand and the influencers we are supporting
• Advised and performed on short-term and sustained influencer campaigns within the Gaming and Entertainment spheres
• You have 3+ years of experience in managing people and teams
• You have content and influencer program implementation/management experience
• Craft expertise and a collaborative spirit that prioritizes the delight of players over the easiest solution
• Empathy and understanding for content creators and their craft
• Manage multiple partnerships and campaigns at the same time

Desired Qualifications:

• Live event experience. Familiarity with esports is a plus
• Community management experience
• Participated in a game launch or major campaign
• Exposure to non-gaming entertainment marketing
• Knowledge and perspective on the global streamer community and ecosystem
• Fluent in both English and Thai