Marketing Strategy and Planning:

● Develop and execute the marketing strategy, aligned with the overall business objectives and goals.

● Conduct market research, competitor analysis, and customer insights to identify target audiences, market trends, and growth opportunities.

● Define marketing objectives, KPIs, and budgets, and develop comprehensive marketing plans to drive customer acquisition and retention.

Brand Development and Positioning:

● Develop and maintain a strong brand identity for the organization.

● Define the brand positioning, messaging, and value proposition for digital solutions, ensuring consistency across all marketing channels.

● Develop and implement brand awareness and reputation management strategies to enhance the organization's digital brand presence.

Marketing Communications and Collateral:

● Oversee the development of marketing collateral, including websites, brochures, presentations, case studies, and sales materials.

● Collaborate with creative teams, copywriters, and designers to develop compelling marketing content that effectively communicates the value and benefits of digital solutions.

● Coordinate and execute integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and events.

Digital Marketing and Lead Generation:

● Develop and implement digital marketing strategies to drive customer acquisition and lead generation for digital solutions.

● Manage digital advertising campaigns, search engine optimization (SEO), search engine marketing (SEM), and social media marketing efforts to maximize online visibility and generate qualified leads.

● Monitor and analyze digital marketing metrics, campaign performance, and customer behavior to optimize marketing efforts and drive continuous improvement.

Team Leadership and Development:

●Lead and manage the Marketing team, providing guidance, mentorship, and professional development opportunities to the team.

●Foster a culture of creativity, innovation, and collaboration within the marketing team.

●Delegate responsibilities effectively, ensure clear communication, and provide feedback to enhance team productivity and effectiveness.

Qualification :

● Bachelor's degree in marketing, Business Administration, or a related field. Advanced degree or equivalent experience is preferred.

● Proven experience (5+ years) in marketing leadership.

●Strong understanding of marketing strategies, digital marketing strategies, including SEO, SEM, social media advertising, email marketing, and content marketing

● Experience with brand development, positioning, and reputation management.

●Excellent strategic thinking and problem-solving abilities.

●Strong leadership and team management capabilities.

●In-depth knowledge of marketing principles, techniques, and best practices.

●Familiarity with product regulations and compliance requirements related to marketing communications.

●Excellent communication and interpersonal skills, with the ability to collaborate and influence stakeholders at all levels.