Growth Marketing Executive (Cross Border), Zalopay

Get to know Our Team:

• Being one of the most dynamic team in Zalopay, our mission is to promote a cashless Vietnam with a focus on some of the top daily user scenarios. We manage the entire growth funnel end-to-end, from developing strategic partnership, understanding user insight, driving product initiatives and go-to-market execution.

• Building on our domestic success, we’re now going global with cross-border initiatives that enable cashless usage for Vietnamese users when travelling aboard, and for international visitors when they come to Vietnam.

Get to know Your Role:

• Do everything it takes to grow market share and increase user adoption.

• A strong player with a burning passion to drive up cross-border payments business. Obsessed with product growth and enthusiastic about building fast and furious go-to-market executions that penetrate new markets to be the leader.

• 2-4 years' experience and willing to handle fields of Digital Media, Trade Marketing and Brand Marketing in this full-stack position.

• Above all, careful & excellent execution capability, collaboration with multiple teams from Vietnam to abroad and self-lead their progress.

Key Responsibilities

User Marketing & Communications (10%):

• Define source of user growth & product proposition for cross-border payment through comprehensive user research and market intelligence

• Own & nurture user life cycle in-app by understanding & maximizing product flow & enablement tools

• Develop & roll out integrated marketing campaigns to win top of mind for user passion points, communication platform, activation platform, promotion offerings, etc.

• Play an active role in exploring opportunities & challenges and propose new ideas to drive up business impacts.

Off-Platform Media Traffic & Conversion (30%):

• Develop digital media plan to ensure right objectives of campaigns, preparing creatives to achieve excellent ads on platforms (Google, TikTok, Facebook) and optimize conversion funnel

• Execute content-led marketing to capture maximal traffic SEO & Google SEM and foster community engagement

• Create innovative influencer marketing plan from KOL, KOC, micro to high brand collaborations to build brand loyalty & product credibility

• Manage performance by traffic source and find out opportunities to scale up conversion funnel

International Trade Marketing (45%):

• Develop strong user insights of offline payment, understand behavior and bottleneck of offline context and build specific trade plans by account/channel

• Manage foreign stakeholders & their field teams to ensure excellent in-store visibilities (POSM design, production and installation in store) and activation (promotion scheme & application flow)

• Ensure foreign sales team to execute the most efficient plan and trade spendings

Marketing Operations (15%):

• Deploy in-app promotion & traffic execution (banners, notifications, messages, user flows, etc.) to ensure visibilities & conversions.

• Monitor efficient operations of campaigns, promotional systems, communication channels, media mix, growth performance and budget management.

• Identify and resolve challenges fast that arise during the execution of initiatives/campaigns.

Other tasks as assigned by project team. Either small or big ones, you are always contributing to our vertical’s growth thanks to novel ideas, smooth operation & can-do attitude!

Yêu cầu

• English fluency is a must to communicate effectively with stakeholders.

• Striving for excellence & perfect execution mindset. Proactive

• Hands-on experience with Trade Marketing and/or Digital Marketing is a plus.

• Comfortable with realistic go-to market, detailed marketing execution and account management activities.

• Flexible mindsets & skillsets to head up any business challenge & control the situation.

• Major in Business, Economics, Marketing, Communications, Growth, Product or related fields.

• Excellent written & verbal communication skills and comfortable building relationships and collaborating effectively with multiple stakeholders.

• Logical analytical skills and comfortable with breaking down data.

• Based in HCMC.