Graphic Design Specialist

Key Responsibilities

• Develop creative and visually appealing packaging designs and point-of-sale materials for a wide range of products, considering factors such as size, shape, materials, and brand guidelines.
• Collaborate closely with the team to understand product requirements, branding objectives, and target market.
• Conduct thorough research and gather insights on competitors, market trends, and consumer preferences to inform the design process.
• Create detailed packaging mock-ups, including dielines, structural designs, and 3D visualizations, using industry-standard software.
• Select appropriate colors, typography, imagery, and graphics to effectively communicate the product's value proposition and brand identity.
• Ensure that designs comply with relevant industry regulations and standards, such as labeling requirements and sustainability guidelines.
• Ensure the feasibility and cost-effectiveness of the packaging designs during the manufacturing process while managing materials delivery and tracking systems.
• Manage multiple design projects simultaneously, prioritize tasks, and deliver exceptional results within tight deadlines.
• Incorporate feedback from teams and other stakeholders to refine and improve packaging designs iteratively.
• Adapt to varying project requirements and demonstrate flexibility to accommodate different design styles, aesthetics, and brand identities.

Who Are We Looking For?

• Bachelor's degree in Graphic Design or a related field (or equivalent experience).
• Minimum of 2-3 years of professional experience in design, with a focus on creating impactful and functional design solutions.
• Strong portfolio demonstrating expertise in various design projects across different product types.
• Proficiency in industry-standard design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as 3D visualization tools (e.g., SketchUp).
• Excellent understanding of packaging design principles, including structural design, materials, printing processes, and production constraints.
• Ability to think creatively and strategically, translating brand objectives into compelling packaging designs that resonate with the target audience.
• Strong communication and presentation skills to effectively convey design concepts, collaborate with stakeholders, and incorporate feedback into design iterations.
• Detail-oriented with a keen eye for aesthetics, color theory, typography, and layout composition.
• Ability to work well under pressure, manage multiple projects simultaneously, and meet strict deadlines.
• Open-mindedness and a willingness to explore new ideas, design trends, and emerging technologies in the packaging industry.
• Flexibility to adapt to varying project requirements and design styles.