Digital Marketing Manager

Key Responsibilities

• Develop and execute digital marketing strategies to increase brand visibility and drive sales
• Manage and optimize company websites for SEO and user experience
• Conduct market research and analyze consumer behavior to identify trends and opportunities
• Create and manage online advertising campaigns, including pay-per-click (PPC) and display advertising
• Utilize web analytics tools to monitor and optimize campaign performance
• Oversee social media marketing and content creation activities
• Collaborate with cross-functional teams to develop and implement digital marketing initiatives
• Identify and pursue new digital marketing channels and opportunities
• Monitor the latest trends and best practices in digital marketing and make recommendations for improvements
• Measure and report on the performance of digital marketing campaigns

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• Proven work experience in digital marketing or similar role
• Demonstrated success in developing and implementing digital marketing strategies
• Proficiency in web analytics and digital marketing tools such as Google Analytics, AdWords, and social media management platforms
• Experience in optimizing landing pages and user funnels
• Strong understanding of SEO, SEM, and online customer acquisition
• Excellent understanding of digital marketing concepts and best practices
• Ability to think creatively and strategically to identify and resolve marketing challenges
• Exceptional analytical and quantitative skills
• Excellent communication and interpersonal abilities