Responsibilities:

• Develops data-driven Marketing Strategy and Growth Marketing/Performance Marketing plans.
• Directs cross-functional, cross-organizational teams and agencies in the development and execution of Go-to-Market (GTM) plans and budgets.
• Develops offering/segment messaging and manages/monitors delivery of same.
• Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.
• Defines marketing metrics/goals/benchmarks, and tracks/reports progress against them.
• Develops closed-loop post- analysis for marketing programs and identifies/executes indicating actions.
• Performs marketing support activities as needed, eg Siebel Marketing Resource Management (MRM)/CRM, Purchase Order and accrual management. Collateral fulfillment.
• Manage business relationships with advertising, direct marketing and/or marketing research vendors.
• Assists Sales with development of sales training materials.
• Assists Sales with retailer/reseller account calls/development.

Qualifications:

• Bachelor's Degree in Marketing or related field.
• 7+ years marketing experience including offering marketing, segment marketing and partner marketing.
• Esport / Gaming Marketing experience is an advantage
• Growth and Performance Marketing experience a plus.
• Expert knowledge of marketing principles, practices, tactics and tools.
• Expert knowledge of offering, segment, partner and account-based marketing.
• Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
• Well-developed understanding of the Gaming industry, offering categories and HP offerings/strategy.
• Solid project and budget management skills.
• Strong analytical skills and excellent negotiating skills.
• Ability to build, manage and influence virtual teams.
• Ability to interface effectively with all levels of management and functional disciplines.
• Strong advocacy and consensus-building skills.