Content Marketing Executive, VNGGames

I. Content Planning:

• Develop and execute a comprehensive Content Plan and Marketing Content Checklists aligned with the overall marketing roadmap and upcoming product updates.

• Translate game updates into compelling content that excites and informs the player community.

• Define a comprehensive content plan that equips all teams with the direction needed to independently develop detailed checklists for their respective deliverables

II. Content Management & Distribution:

• QC and manage content production from service teams, ensuring the content will align with Content Direction.

• Ensure content quality and brand voice consistency across all internal and external production teams.

• Collaborate with cross-functional teams to distribute and amplify content via official channels, PR, and KOLs/Influencers.

III. Report & Optimization:

• Track and analyze content performance across all channels to generate actionable insights.

• Report on key metrics and implement data-driven optimizations to improve engagement and reach

Yêu cầu

Must-Haves: 

• 1-2 years of experience in content marketing, with a strong portfolio showcasing your creative work. 

• Strong writing, editing, and storytelling skills. 

• Deep understanding of social media platforms (especially TikTok, Facebook, YouTube) and their respective audiences. 

• Creative, proactive, and passionate about building social channels 

• Strong project management skills with a proven ability to coordinate multiple cross-functional teams and streamline complex content workflows 

Good-to-Haves (Big Plus) 

• Basic proficiency in Adobe Creative Suite, particularly Photoshop for simple image editing and Premiere Pro for basic video cutting 

• The ability to read and understand Chinese documents is a significant advantage for quickly accessing and localizing product information