Expectations

Strategy

• Create a compelling brand value proposition that is aligned to the dentsu brand
• Shape the go-to-market strategy by articulating the value of the depth and capability with a specific approach, backed by engaging thought leadership and case studies.
• Develop, lead and execute best practice change management and transformational communications strategies for Thailand market
• In partnership with the CEO, Thailand, and broader Thailand executive leadership team, assess and execute creative and effective ways of delivering impactful brand and communications solutions.
• Balance high impact project initiatives with ongoing projects to drive a successful communications roadmap at a regional level.

External Communications

• Develop and implement an integrated external communications and media strategy to advance dentsu’s brand identity ensuring communication is consistent and reflects the organisation’s strategic vision.
• Work closely with stakeholders to identify and develop compelling stories, pitches, press releases, presentations and thought leadership.
• Support key leaders with developing thought leadership content, providing media guidance and sourcing speaking opportunities.
• Proactively engage with national, business and key trade media and coordinate requests and opportunities with journalists including events.
• Provide executive communications guidance and counsel to CEO, Thailand, and broader Thailand executive leadership team and all media spokespersons, including crisis and issue-related media working with Communications Director, SEA.
• Develop and implement successful social media strategy that strongly positions the dentsu brand

Employee Communications

• Build communications capability with key leaders and help them deliver engaging and authentic communications.
• Define and manage employee communication touchpoints, ensuring engaging and clear change management education activities.
• Develop effective networks and relationships at all levels in the business to influence and provide communication leadership and counsel.

Professional Skills

Essential Experience – what you have amassed

• 10+ years’ communications experience, ideally in the marketing and communications agency network industry, including at least two years supporting C-Level executives.
• Strong experience in devising and implementing creative, out-of-the-box communications strategies that keep in trend with the evolving industry landscape
• Deep understanding of the competitor landscape to devise plans that help differentiate to ultimately win and retain in a marketing context.
• Sound understanding of the media landscape in Thailand and strong relationships with key media outlets and journalists
• Proven experience in developing a thought leadership agenda.
• Exposure to large, complex, global organisation.
• Successfully delivered strong outcomes in a matrix organisation with significant emphasis on collaboration, influence and persuasion.

COMPETENCIES – What You Can Do

• Strategically focused - able to anticipate trends in varied businesses and industries which will impact the clients we work with or the industry we’re a part of.
• Proactive collaborator with strong experience of engaging and influencing senior management on a local and regional level
• Excellent project management and delivery with ability to identify issues and problem solve.
• Strategic change and engagement management
• Excellent command of the English & Thai languages to enable high proficiency in reading, writing, and presenting punchy content for stakeholders

Key Relationships

• CEO, Thailand
• Communications Director, Southeast Asia
• Thailand Executive Leadership,
• Thailand business and functional stakeholders