Clinical Value Marketing Specialist (Field based - Hanoi)

We advance science so that we all have more time with the people we love

• Drive the business through delivering right key messages to the right key stakeholders of the disease area in HCOs for the specific dedicated high clinical value product groups.

• Increase awareness among HCPs to the expected level for the specific dedicated high clinical value product groups

•  Build up key hospital network for responsible product groups

Your Opportunity

• Regularly monitor sales performance and follow up with sales team for the leads and demands that generate from clinical departments

• Develop and implement marketing plans for the responsible product group. Planning and execute all activities related to the Disease Area in charge

• Drive Roche’s products through their lifecycle and supports their appropriate use, which includes but not limited to non-promotional and promotional activities and interactions in order to convey key clinical data and product information to HCPs such as face to face discussion with individual/group of HCPs, educational events, and advisory boards, sharing products’ merits with HCPs in a truthful, factual, up-to-date, fair and balanced manner by relevant evidence and data.

• Build a plan to develop and increase the level of understanding and awareness among HCPs for targeted product group

• Build and develop KOLs to engage and deliver the key messages.

• Detailing product group in charge actively to ensure HCPs understand the role of Diagnostics and the intended uses of assays.

• Planning and implementing the Group presentation to targeted clinicians

• Conducting the Hospital seminar for the assigned panels.

• Develops and maintains good KOLs, KDMs and Clinician relationships with important and relevant personnel

• Pro-active and creative problem solving and handling objections or interpreted results for the difficult cases related to Roche’s product within the assigned Disease Area.

• Coordinate with PMs to roll-out the MKT plan including organizing Regional/ National congresses.

• Support sales in the territory for MKT activities in the account based if needed.

• Coordinate to roll-out marketing campaign

• Ensuring great experiences whenever stakeholders in the ecosystem engage with Roche employees, products and services

Who you are

• Bachelor in Medical, Pharmacy, Biotech, Life Science or relevant industry.

• Multi-national companies in a similar industry with sales experience at least 3 years is preferred

• Effective communication and interpersonal skill

• Customer Complaint Handling Skill

• Time Management Skill