We are looking for a Brand Marketing Manager to write the next chapter of one of today’s global top coloring brands, loved across the US, Europe, the Americas, and Australia.
We’re after a storyteller with a sharp eye, a soft heart, and a love for building brands that feel like a warm hug! If you believe in the magic of calm, cozy vibes, and creativity that soothes the soul - we might just get along.
WHAT YOU'LL DO
A. Build Brand & Marketing Strategy
Analyze market trends, customer behavior, and competitors to shape long-term and short-term marketing plans.
Lead integrated marketing campaigns across platforms — from Amazon to Instagram — to boost brand awareness and reach.
Craft a consistent brand story that resonates emotionally and stands out creatively.
B. Manage Brand Identity & Consistency
Own and evolve our brand identity — visuals, tone of voice, and storytelling across all touchpoints.
Develop a long-term brand management plan, including repositioning or expansion as needed.
Strengthen brand loyalty through thoughtful customer programs and personalized content strategies.
C. Lead Campaign Execution & Optimization
Set clear KPIs for every campaign — track awareness, affinity, loyalty — and optimize as you go.
Analyze results, build insights, and report regularly on how the brand is growing and performing.
Be hands-on in improving both creative and business impact.
D. Grow & Inspire a Creative Marketing Team
Build and lead a small, passionate marketing team that thrives on collaboration and creativity.
Foster a culture of innovation, shared purpose, and mutual growth.
Mentor and guide team members to stay aligned with brand principles and evolving trends.
E. Manage Brand Risks
Develop a brand risk management process — monitor platforms, identify red flags early, and take timely action.
Lead brand reputation efforts and handle media issues or crisis scenarios with grace and clarity.
WHAT WE'RE LOOKING FOR EXPERIENCE & KNOWLEDGE
Background in Marketing, Business, Communications, or a related field.
At least 7 years of experience in brand & marketing roles (with 2+ years in a leadership/managerial position).
Ideally from creative, publishing, FMCG, or lifestyle/retail industries.
Strategic thinking with a strong pulse on market and cultural trends.
Experience with cross-platform storytelling and community engagement.
SKILLS
Strong creative instincts and visual taste - you know what “feels right” and can brief/design accordingly.
Great communicator - persuasive, empathetic, and clear across teams and channels.
Confident in setting goals, managing timelines, and keeping everyone aligned.
Leadership that uplifts - you help your team grow, feel heard, and do their best work.
Who You Are
Passionate about creativity, art, and self-expression.
Warm, honest, open-minded, with a deep sense of responsibility and a love for learning.
Calm under pressure, kind under chaos.
Excited to be part of something meaningful.
Bonus Points If You…
Have worked with lifestyle or art brands.
Understand how Amazon marketing, DTC, or influencer campaigns work.
Are comfortable working in a startup-like environment where strategy and hands-on execution go hand in hand.
Salary and Bonuses
Range salary: upto Gross 90,000,000 VND per month, plus a 13th-month salary and an annual profit-sharing bonus.
Annual performance evaluation and salary adjustment.
Monthly attendance bonus of 300,000-500,000 VND.
Longevity bonuses.
Working hours: Monday to Friday, 8:30 AM – 6:00 PM (with a 1.5-hour lunch break). Saturday mornings may be required, with the option to work remotely or at the office, depending on the workload.
Allowances
Insurance coverage starting upon official employment.
Premium PVI Health Insurance covering both employees and family members.
Laptop provided from the first day of work and free parking.
Comprehensive wellness support with an annual budget of 5 million VND/year.
16 annual leave days + extra seniority leave.
03 WFH days/month.
Learning & Development fund up to 20 million VND/year.
Annual health check-up valued at 1.5-2 million VND per employee.
Annual leave and other holidays as per regulations.
Annual team-building activities to enhance team spirit.
Internal engagement activities: Friday events, Year-End Party, Mid-Autumn Festival, Women’s Day (Oct 20, Mar 8), Men’s Day (Apr 6), etc.
Capacity Development
Orientation training and a “Buddy” to support you throughout the probation.
Opportunities for personal and professional development through regular training activities focused on enhancing professional and soft skills.
Working Environment
Focus on goal orientation, initiative, and responsibility in work.
Promote kindness through harmonious and honest communication.
Encourage kind words through listening, positive feedback, and constructive criticism.
Foster kind actions by supporting teammates and expressing gratitude for the assistance of coworkers.
Skills
Functions
up to 90,000,000 VND
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