Responsibilities:

• Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.)

• Implement 360 communication plan and manage cross-functional and agencies

• Monitor all brand activities are smoothly executed and aligned with brand strategy

• Analyze market and consumer data to evaluate brand and campaign performance

• Track and manage marketing spending of assigned projects

• Work with cross functional team including Trade marketing and Agencies to ensure effective execution

• Support team on promotions and brand campaigns to drive engagement

Qualifications:

• Degree in Marketing or related fields

• Minimum 5 year experience in brand management (preferably FMCG or beverage)

• Knowledge of basic 360 marketing communications and media management both offline and online

• Excellent communication with ability to engage cross functional teams effectively

• Fluent in English language

• Management skills

• Presentation and storytelling skills

• Experience in using Nielsen and Sales data