B2B Marketing – Content Strategy Manager (Bangkok Based, Relocation Provided)

What you’ll do:

• Develop and Implement Content Strategies: Create compelling content that engages B2B audiences, elevating brand awareness and reinforcing Agoda’s value across multiple business units.
• Craft Engaging Content: Collaborate with design and writing teams to produce high quality content through editing, proofreading, developing editorial calendar, delegate tasks and ensure deadlines are met.
• Lead and Inspire Teams: Manage a dynamic content strategy team with wide range of skills, providing mentorship and guidance, develop KPIs
• Collaborate Across Departments: Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Agoda’s B2B offerings
• Analyze and Optimize Content : Collaborate with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact.
• Enhance Sales Materials and Strategy: Receive feedback and generate ideas to increase partner engagement

What You’ll Need to Succeed:

• Extensive Experience: A minimum of 5 years in content strategy or related roles. Experience in B2B marketing environment is a plus.
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
• Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
• Industry and product Knowledge: Familiarity with the tech and travel industry; experience in the online travel agency sector is a plus.
• Data-Driven Approach: Strong analytical skills with the ability to leverage data to substantiate content strategies and value propositions
• Leadership Capability: Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams.