Trưởng Nhóm Content Marketing (Lên Đến $7000)

ABOUT THE ROLE

Crossian is a rapidly growing, technology-driven e-commerce company. Our success is driven by our talented team. Founded in 2020, we've fostered a dynamic and fast-paced environment, enabling our team to achieve an average growth rate exceeding 1000% in just under 3 years. Our current focus is on building direct-to-consumer brands and maximizing customer lifetime value.

Join our energetic team at Crossian, where we recognize that our people are our most valuable asset! As the Content Marketing Team Lead, you will be instrumental in creating and implementing content strategies that resonate with our target audience, promote our brand, and increase conversions. You'll manage a team of skilled content marketers, oversee campaign execution, and analyze data to improve performance.

The ideal candidate will possess a strong educational foundation, significant experience in the e-commerce sector, and the required skills to excel in this position. If you're a passionate professional with a talent for leadership and a passion for content, we'd love to hear from you!

WHAT YOU WILL DO

Product Strategy and Planning

• Monitor e-commerce market trends and movements

• Identify trending viral products across various platforms & marketplaces, and guide team members in building a product portfolio to achieve business objectives.

• Collaborate with cross-functional teams to ensure content aligns with industry trends and customer needs.

• Develop a content calendar that maximizes engagement and drives conversions.

Team Leadership and Management

• Lead, mentor, and motivate a team of 5 - 7 content marketing professionals.

• Establish clear goals and expectations, offer guidance, and promote a collaborative work environment.

• Conduct regular performance evaluations, provide constructive feedback, and identify opportunities for growth.

Content Creation and Distribution

• Oversee the creation of high-quality content, ranging from viral video creatives to compelling websites.

• Monitor content performance and metrics to optimize for conversions.

• Collaborate with designers, videographers, and other creators to produce visually appealing content.

Analytics and Performance Optimization

• Collaborate with the Performance Marketing Team to track, analyze, and report on content marketing metrics and KPIs to assess campaign effectiveness.

• Utilize data insights to pinpoint areas for improvement and make data-driven decisions to improve conversion rates.

• Stay informed about industry trends and content marketing best practices, and implement innovative strategies to drive results.