• Conduct market research (demand/segmentation/competitor/trend…) to understand product development, identify target customers, and define target markets.
• Manage product introductions, including idea generation, planning, communication, and execution.
• Develop and execute marketing plans (ATL/BTL).
• Oversee PSI (Purchase, Sales, and Inventory) to achieve sales targets.
• Apply comprehensive planning for the entire business unit (from product development to after-sales service and brand loyalty).
• Use strategic thinking to identify opportunities and risks within the overall business context.
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