The Digital Marketing Manager is a strategic and hands-on role responsible for planning, executing, and optimizing integrated digital marketing initiatives across B2B and B2C audiences. This position plays a key role in increasing brand awareness, generating qualified leads, supporting customer acquisition, and driving business growth through data-driven campaigns. Working closely with cross-functional teams, the role also contributes to product growth by turning customer insights into actionable marketing and product recommendations.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives for both B2B and B2C markets.

• Plan, manage, and optimize social media campaigns across LinkedIn, Facebook, TikTok, Instagram, and other relevant platforms.

• Develop and deliver email marketing campaigns to nurture leads, engage users, and improve conversion rates.

• Manage website content, landing pages, SEO activities, and content updates to improve user experience and organic traffic.

• Plan, execute, and optimize paid advertising campaigns across Meta Ads, LinkedIn Ads and other digital channels.

• Monitor marketing budgets, advertising spend, and campaign ROI to maximize performance and support business growth.

• Track website analytics, campaign performance, lead generation metrics, and marketing KPIs using appropriate analytics tools.

• Collaborate with Product teams to support campaigns, launches, and acquisition initiatives.

• Gather customer insights, analyze market trends, and provide recommendations to Product and Development teams for platform improvements and enhanced user experience.

• Stay current on digital marketing trends, emerging technologies, AI marketing tools, and competitor activities to identify new growth opportunities.

Key Relationships

• Works closely with internal and external teams.

• Engages with customers, prospects, and other external stakeholders through campaigns and digital channels.

Working Conditions

This is a full-time hybrid role in a fast-paced Career Tech environment. The position requires regular collaboration with cross-functional teams, ownership of campaign deadlines, and the ability to balance multiple priorities in a dynamic setting. Occasional participation in events, launches, or campaign-related activities may be required. The role is suited to a proactive professional who is comfortable working independently while staying closely connected to the broader team.

• 5–10+ years of experience in Digital Marketing, Growth Marketing, Performance Marketing, or related fields.

• Proven experience managing both B2B and B2C marketing campaigns. Hands-on experience with social media marketing, email marketing, website content management (CMS), SEO, and paid advertising.

• Experience managing advertising budgets and optimizing campaign performance.

• Strong analytical skills with experience using Google Analytics, Meta Business Suite, Google Ads, LinkedIn Campaign Manager, or similar marketing platforms.

• Excellent project management and stakeholder management skills.

• Fluent English communication skills (written and spoken).

• Experience working in SaaS or technology companies is preferred.

• Negotiable salary.

• Social insurance is based on 100% of gross salary.

• Hybrid/Remote working environment.

• Opportunity to work with international clients and regional marketing campaigns.

• Career growth in Tech, AI-powered products, and digital marketing.