Assistant Brand Manager

Key Responsibilities:

• Accountable for assigned brands' P&L and budgets.
• Support brand administrative duties; eg. Esker, SAP, contact vendors and issue PO

Numerical Objective:

• Achievement and accountability for individual brand targets - up to profit contribution level for each brand.
• Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by SKU.

Marketing:

• Develop brand specific marketing calendar. Conceptualize, plan, and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
• Develop and provide marketing collaterals (eg. POS displays etc).
• Devise customer recruitment plans for each brand (eg. Workshops, promotional activities, etc.) and customer retention programs as well as CRM brand-specific activities to drive brand sales.
• Accountability and tracking for the brands' advertising & promotional expenditure.

Inventory:

• Accountability for individual brands' inventory levels in order to maintain healthy inventory turnover ratio on each brand.
• Stock forecasting on new and existing products (including GWPs) of brand responsible.
• Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.

Distribution:

• Work with sales team to provide support to garner entry into alternative distribution channels.

PR:

• Develop strong and good working relationship with the media journalists
• Conceptualize, plan and implementation of PR launches, PR kits, releases etc.
• Compilation and valorization of press coverage by brand - especially on key launches and animations.

Division Management:

• Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.

Others:

• Able to react to change productively and handle other essential tasks as assigned.
• To have a strong and good working relationship with the brand partners, local internal team and regional team.

Requirements:

• Minimum Degree with prior Marketing or Sales experience, exposure in beauty industry will be an added advantage.
• Possess strong presentation and communication skills.
• Self-starter, dynamic, highly committed and result oriented.
• Comes along with experience in marketing budget planning and P&L analysis.
• Pleasant and mature personality, well organized and hardworking
• Excellent verbal and written communications skills (including English), highly proficient in MS Office Suite (Word, Excel, Power Point)
• Knowledge in Canva, photoshop etc. a plus