Product Design
Who is this course for
Aspiring product designers looking to break into the field
UX/UI designers seeking to expand their skill set
Product managers and entrepreneurs who want to improve their design skills
Course Overview
In this Product Design course, you will gain the essential skills needed to design successful products that meet user needs and business goals. You'll learn how to validate product ideas, apply UI/UX best practices, conduct design sprints, and identify and track key metrics for product success.
Throughout the course, you'll develop a deep understanding of the product design process, from ideation to launch. You'll learn how to ensure product/market fit, create user-centric designs, rapidly prototype and test ideas, and measure product performance using industry-standard metrics.
Whether you're a beginner looking to break into product design or an experienced designer seeking to level up your skills, this course will provide you with the knowledge and hands-on experience needed to excel in the field.
Course Outline
1. Ideation & Validation
- Generating product ideas
- Validating problem/solution fit
- Conducting market research
- Refining ideas based on feedback
2. UX and UI
- User research and personas
- Information architecture and user flows
- Wireframing and prototyping
- Visual design and branding
- Accessibility and inclusive design
3. Design Sprint
- Overview of Google's Design Sprint methodology
- Defining the challenge and target users
- Ideation and sketching exercises
- Prototyping and user testing
- Iterating based on feedback
4. Key Metrics
- Identifying key performance indicators (KPIs)
- Setting up analytics and tracking
- Monitoring and analyzing metrics
- Making data-driven design decisions
- A/B testing and optimization
Prerequisites
- No prior product design experience required
- Basic familiarity with design tools (e.g., Sketch, Figma, Adobe XD) is helpful but not necessary
- Curiosity and willingness to learn through hands-on exercises and projects
What You'll Learn
- Develop, validate, and refine product ideas to ensure product/market fit
- Apply UI/UX best practices, including material design, accessibility, user flows, and personas
- Conduct design sprints to rapidly prototype and test product ideas
- Identify and track key metrics for websites and apps, including traffic, customer satisfaction, and engagement
- Create user-centric designs that prioritize purpose and usability
- Collaborate effectively with cross-functional teams throughout the product design process
- Build a portfolio of product design projects to showcase your skills
