Strategic Content Marketing: Attract, Engage, and Retain
Course Overview
In this course, content marketing expert Kelli Schutrop guides you through the fundamental steps to create an effective content marketing strategy. You will learn how to align your content with business goals, develop a strategic point-of-view, and target the right audience. By understanding the essentials, from conducting competitive analysis to mapping out the customer journey, you will be able to attract, engage, and retain customers with ease.
What makes this course unique is its comprehensive approach to scaling content marketing efforts. Kelli Schutrop offers actionable tips for optimizing technologies, building content calendars, and measuring success through KPIs. With the right insights, you’ll be able to implement a strategic content marketing program that grows with your business, helping you build a reliable, long-term brand presence in an ever-evolving market.
What You'll Learn
- Foundational skills in content marketing, including how to attract and retain a target audience.
- Tools for creating a content calendar and defining goals that drive engagement and business growth.
- Insights on mapping the customer journey and optimizing content strategies for scalability.
599 THB
LinkedIn Learning
https://www.linkedin.com/learning
Skills You'll Gain:
