Master of Management (Marketing)

The Master of Management (Marketing) at Melbourne Business School offers foundational training in various business and management disciplines, along with specialized expertise in marketing. This program equips students with the tools needed to develop, implement, and manage integrated marketing strategies, while working closely with managers in other functional areas of business.

Students will explore topics such as marketing strategy, customer behaviour, branding, relationship marketing, and neuromarketing. Additionally, the program covers international marketing practices and provides a broader understanding of essential business functions like finance and management.

An exciting aspect of the program is the opportunity to complete an internship or consulting project, allowing students to solve real company problems in various global locations, including Melbourne, Shanghai, Kuala Lumpur, or London.

The Master of Management (Marketing) is an accredited program by the Australian Marketing Institute, enhancing its recognition within the industry. With Melbourne’s strong reputation for business and management studies, students will benefit from exposure to a network of over 60,000 alumni worldwide, fostering valuable connections throughout their careers.

The program is offered as both a 1.5-year full-time option and a part-time equivalent (for domestic students), making it flexible to accommodate different student needs and backgrounds.