Marketing & Operations Management, MBA
Course Overview
The MBA in Marketing and Operations Management is designed to equip professionals with the expertise needed to lead and innovate at the intersection of these two critical business functions. By focusing on cross-functional strategies, the program prepares graduates to excel in diverse roles, including brand management, consulting, and quality management.
Students gain in-depth knowledge of marketing principles and operational efficiencies while addressing real-world challenges such as coordinating product development teams and implementing service innovations. With a curriculum that blends theoretical insights and practical applications, this MBA offers the tools to succeed in competitive global markets and dynamic industries.
What You'll Learn
- Cross-Functional Expertise: Build a deep understanding of the intersection between marketing and operations.
- Practical Applications: Tackle real-world challenges in new product development, quality programs, and service innovation.
- Leadership Development: Prepare for high-impact roles such as brand management, consulting, and service creation.
- Industry-Relevant Curriculum: Learn from case studies and projects reflecting the latest industry trends.
- Career Advancement: Gain competitive skills for positions at the forefront of marketing and operations management.
Requirements
164,000 USD
University of Pennsylvania
https://www.upenn.edu
