Marketing Communications
Course Overview
In today’s fast-paced media world, marketers must understand how to connect with audiences who have control over how and when they receive information. In this course, Deirdre Breakenridge takes you through the essential steps to chart your marketing communications roadmap. You’ll learn how to research your audience's needs, design a comprehensive marketing plan, and execute campaigns that utilize PR, social media, and email strategies effectively.
What sets this course apart is its practical approach to campaign execution and tracking. With expert guidance from Deirdre, you’ll not only learn to create a tailored marketing plan but also how to measure its success using a dashboard that tracks key metrics. Whether launching a new product or growing an existing brand, this course provides the tools to ensure your marketing communications are both impactful and measurable.
What You'll Learn
- A clear understanding of how to create a comprehensive marketing communication plan that aligns with your audience's needs.
- Hands-on strategies for utilizing PR, social media, and email marketing to enhance your marketing efforts.
- Knowledge on tracking and measuring the performance of your campaigns through a measurement dashboard to optimize results.
599 THB
LinkedIn Learning
https://www.linkedin.com/learning
Skills You'll Gain:
