Global Marketing: Expand the Reach of Your Product and Service Offerings
Course Overview
As businesses look to expand their reach, understanding global markets and how to approach them is crucial for success. In this course, instructor Doug Ladd covers essential strategies for expanding your product or service offerings to meet the needs of the new global consumer. You'll gain valuable insights into navigating the global market and how to decide whether a global marketing approach is the right fit for your brand.
This course offers practical tools such as the PESTEL framework to analyze global market opportunities, as well as considerations for product and market development. Explore how to gather information, make informed decisions, and address key global marketing challenges like pricing, currency changes, and distribution. By the end of this course, you’ll be equipped to expand your brand’s reach and successfully tap into international markets.
What You'll Learn
- Navigate Global Markets – Understand how to access and evaluate opportunities in ever-expanding global markets.
- Assess Your Global Marketing Approach – Learn how to determine if a global marketing strategy is right for your brand.
- Use PESTEL Analysis – Gain the skills to evaluate global market opportunities using the PESTEL framework.
- Develop Global Marketing Strategies – Learn how to address pricing, currency fluctuations, and distribution challenges in international markets.
- Expand Your Brand Globally – Explore practical options for global expansion and market development considerations.
599 THB
LinkedIn Learning
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Skills You'll Gain:
