Digital Marketing: A Strategic Perspective
Course Overview
The Digital Marketing: A Strategic Perspective online program from the Yale School of Management Executive Education equips professionals with the tools and insights needed to lead digital transformation within their organizations. Over eight weeks, participants will explore key digital marketing channels, including social media, SEO, and content marketing, and learn how to harness them to create and deliver customer value.
Guided by Yale faculty, this program combines theory and practical application, teaching participants how to analyze data, experiment strategically, and align digital marketing efforts with broader business objectives. By the end of the program, participants will be empowered to drive innovation, enhance performance, and lead impactful, customer-centric marketing strategies.
What You'll Learn
- Comprehensive Toolset: Master SEO, social media, content marketing, and mobile technologies.
- Customer-Centric Strategies: Develop skills to create value-driven, customer-focused marketing plans.
- Evidence-Based Insights: Use analytics and experimentation to inform strategic decisions.
- Global Faculty Expertise: Learn from Yale School of Management experts in marketing and business strategy.
- Practical Application: Apply knowledge to real-world challenges and lead digital transformations.
Requirements
9,500 USD
Yale University
https://www.yale.edu
