B2B Marketing Foundations
Course Overview
In this course, Dina Shapiro introduces the core principles of B2B marketing, emphasizing the differences between B2B and B2C strategies. You’ll explore how to develop a comprehensive B2B acquisition plan, design customer engagement strategies, and leverage customer relationship management (CRM) systems for better business connections. This course provides the foundation for anyone looking to navigate the complexities of B2B marketing.
What makes this course unique is its clear and actionable approach to B2B marketing. Dina helps you understand not just the theory but also how to apply these concepts in real-world situations. Whether you're new to B2B marketing or looking to refine your strategies, this course offers the tools to build a successful and sustainable B2B marketing plan that aligns with your business goals.
What You'll Learn
- A solid understanding of key B2B marketing concepts, including how to develop an acquisition plan and engage business customers effectively.
- Insights into leveraging CRM systems to enhance customer relationships and drive growth.
- Strategies for connecting with your B2B audience and crafting effective marketing campaigns tailored to business needs.
599 THB
LinkedIn Learning
https://www.linkedin.com/learning
Skills You'll Gain:
