Advertising Foundations
Course Overview
Effective advertising is the key to building brand awareness and driving customer engagement. In this course, former NYC ad executive Jane Barratt provides a comprehensive introduction to advertising fundamentals, covering media strategy, customer profiling, and campaign execution. You'll explore how to create impactful ad messages, understand the costs of various media channels, and develop a structured approach to bringing your message to market.
Whether you're a business owner looking to promote your brand, a marketing professional refining your skills, or someone exploring a career in advertising, this course equips you with the knowledge and tools to craft successful ad campaigns. Gain insights into both DIY and corporate advertising strategies and ensure your brand stands out in a competitive marketplace.
What You'll Learn
- Understand the Media Landscape – Learn how different advertising channels work and their relative costs.
- Develop an Effective Ad Strategy – Create targeted campaigns that connect with the right audience.
- Master Customer Profiling – Identify and define customer segments for better ad performance.
- Optimize Advertising Budgets – Discover cost-effective strategies to maximize reach and impact.
- Learn DIY & Corporate Advertising – Understand the process of working independently or with ad agencies.
599 THB
LinkedIn Learning
https://www.linkedin.com/learning
Skills You'll Gain:
