Advanced Business Development: Communication and Negotiation

In business development, success often lies in the nuances of communication and negotiation. To thrive, you need to build trust and value in each customer interaction. This advanced course, led by experts Lisa Earle McLeod and Elizabeth McLeod, is designed for experienced business development professionals who want to take their communication and negotiation skills to the next level.

In this course, you will learn the mental and strategic skills required for successful communication, as well as advanced negotiation techniques that prioritize long-term relationships over short-term gains. The course emphasizes the importance of high-level questioning and body language in engaging sophisticated customers, enabling you to tailor your approach to meet the unique needs of each client.

You will also explore how to use sales tools and collateral to support your conversations, making your value proposition clearer and more compelling. Furthermore, the course covers how to maintain value in your clients' minds after the handoff to ensure ongoing business success.

By the end of the course, you will be equipped to engage in strategic conversations, build lasting customer relationships, and negotiate in a way that benefits both your organization and your clients.