The Business of Entertainment, Media, and Sports Program
Course Overview
This intensive four-day, in-person executive education program explores how the entertainment, media, and sports industries thrive in the digital era. Using Harvard’s case method, you’ll dive into real-world examples covering how to balance risk and reward, market projects in a crowded digital space, manage creative talent, allocate portfolios, and respond to disruptive distribution models. Guest speakers and case studies from film, music, sports, and publishing help bring the material to life, featuring examples like Netflix, Disney, Beyoncé, and major sports leagues.
What You'll Learn
Proven strategies for launching, marketing, and managing entertainment, media, and sports ventures.
Insights into how to identify, develop, and manage creative talent and star power.
Tools to navigate and leverage digital disruption in content creation and distribution.
An expanded network of peers, industry leaders, and guest speakers.
A certificate of completion from Harvard Business School to demonstrate advanced executive training.
14,200 USD
Harvard University
https://www.harvard.edu
Skills You'll Gain:
