What Should You Know About Interning in Communication? Explore Popular Job Positions and Tips for a Successful Application!

Interning in communication is an important time for every communication student, as it marks the first step into the real working world. You get to work with professional teams, discover your true strengths, and it’s also a great opportunity to build a portfolio for future job applications, whether in media, creative fields, marketing, or production. This article will introduce you to all aspects of communication internships, from types of jobs to techniques for successfully applying for internships.

Why is Interning in Communication Important?

The communication field is very diverse, including journalism, creative work, PR, marketing, and social media. Gaining real work experience while still in school helps you understand the workflow of teamwork, learn to think like a professional, and apply your skills in real situations.

Moreover, many companies often offer opportunities for interns who perform well to return as full-time employees after graduation. Therefore, the right internship could also be the starting point for your ideal career path.

Where to Intern in Communication? A Compilation of Popular Job Fields

1) Creative Internships

Tasks: Idea generation, writing advertising scripts, creating content, brainstorming campaigns
Recommended for: Advertising agencies, production houses, content companies
Suitable for: Those who excel at idea generation and enjoy creative work.

2) Mass Media Internships

Tasks: Reporter, news team, TV program team, radio team, news writing
Recommended for: News agencies, TV channels, radio stations
Suitable for: Those who enjoy fieldwork, are bold in speaking and asking questions, and love telling stories quickly and accurately.

3) Marketing/Social Media Internships

Tasks: Creating content, analyzing insights, planning posts, creating KPI reports
Recommended for: Private companies, startups, media agencies, product brands
Suitable for: Those who love social media, enjoy planning, and want to understand consumer behavior.

4) PR & Communication Internships

Tasks: Writing press releases, contacting media, organizing press events, coordinating
Recommended for: PR agencies, large organizations, government/private agencies
Suitable for: Those who enjoy communication, relationship-oriented work, and tasks that require a lot of coordination.

5) Production Internships

Tasks: Filming videos, editing, creating motion graphics
Skills required: Basic camera skills, Premiere Pro / Final Cut / After Effects
Recommended for: Production houses, filming studios, content filming jobs in companies
Suitable for: Those who enjoy behind-the-scenes work and hands-on tasks.

Checklist: What Do You Need to Apply for a Communication Internship?

1) Portfolio (Most Important)

What to include:

• Video samples

• Writing samples: Articles / Scripts

• Graphic / Artwork

• University projects

Tip: Organize your portfolio to look professional. Use the first page to showcase your identity, skills, and standout works, and select pieces that are specifically related to the field you are applying for.

2) Resume + University Experience

• Course project

• Club activities

• Volunteer work

Soft Skills Employers Appreciate: Communication, Creative Thinking, Teamwork, Problem Solving

3) Skills Employers Expect in Communication Fields

• Basic video editing

• Understanding of social media (Facebook, TikTok, Instagram, YouTube)

• Good writing and communication skills

• Ability to use a camera (having this skill is an advantage)

Tips for Successfully Applying for Communication Internships

• Apply at least 1–3 months in advance

• Tailor your portfolio to match the field you are applying for (Creative / PR / Content / Production)

• Write a concise and professional application email

• Submit real work samples, even if they are not perfect, but they must be “your work”

• Follow all instructions in the job description (attach any required files)

How to Prepare During Your Internship?

• Familiarize yourself with the team’s workflow

• Be bold in asking questions and trying things; don’t be afraid of making mistakes

• Continuously add your work samples to your portfolio

• Focus on learning more than on workload

• Communicate clearly with your supervisor when issues arise

Communication is a field with a wide variety of jobs, from media, creative work, marketing, to production. Choosing the right internship will help you see your career path more clearly. And if you have a good portfolio that impresses and reflects your actual skills, you will have an advantage over others.

You can find the latest internship positions along with tips on creating portfolios and resumes at Jobcadu, a platform for developing career paths for the new generation.