Understand Business Easier with BMC — A Must-Know Tool for the Modern Workforce
What is BMC and Where Did It Come From? The Business Model Canvas (BMC) is a tool that helps visualize and plan a business model in a single page. It was developed by Alexander Osterwalder, a business theorist who aimed to simplify the process of designing business models by showing all key components in one connected view—rather than writing hundreds of pages of business plans. Why BMC Matters for Businesses and Startups For Entrepreneurs / Startups > BMC helps identify how your business creates value, who you sell to, and where your revenue comes from. For Employees > BMC isn’t only for business owners. It helps employees understand the big picture and how their work contributes to the organization’s value and goals. What Does the Business Model Canvas Include? Below are the nine core elements of a BMC and why each is important: 1. Key Partners Business partners enhance the organization’s capabilities—whether through resources, technology, capital, or distribution channels. For example, an online business needs reliable logistics partners and payment systems to operate smoothly. 2. Key Activities These are the essential actions required to deliver value to customers, such as product development, service delivery, or innovation. Example: A busy restaurant might develop an online queueing system to improve customer experience. 3. Key Resources These include everything the business needs to operate successfully: Physical assets (machinery, office buildings) Intellectual property (patents, trademarks) Human resources (team members) 4. Value Proposition This is the heart of the BMC. You must define: What makes your product/service unique What customer pain points you solve How you stand out from competitors Example: Food delivery service that promises “delivery within 30 minutes”. 5. Customer Relationships Ways to build and maintain customer relationships, such as: Membership or subscription programs After-sales service and feedback collection Community building (Facebook groups, LINE OA) Automated systems (chatbots, self-service tools) These help strengthen trust and brand loyalty. 6. Customer Segments You must identify who your customers are.Segmenting by age, gender, income, occupation, behaviors, or special needs helps you communicate and market effectively. 7. Channels These are the methods used to deliver value to customers. Channels include: Online (website, e-commerce, social media) Offline (stores, distributors) Choosing the right channels depends on your business and customer behavior. 8. Revenue Streams Your income may come from: Subscription fees Direct sales Rental or per-use fees Advertising Understanding revenue streams helps you identify core income sources and expansion opportunities. 9. Cost Structure Understanding costs helps businesses plan and stay financially healthy.Costs include: Fixed costs: rent, salaries Variable costs: raw materials, production labor ExampleOther expenses: marketing, outsourcing Seeing the full cost structure helps improve efficiency and reduce unnecessary spending. How to Create an Effective BMC Start with Customer Segments and Value Propositions Use sticky notes for flexibility Keep everything short, clear, and simple Update regularly as the market changes BMC (Local Coffee Shop) Customer Segments: Local workers and students Value Proposition: Quality coffee, affordable prices, cozy atmosphere Channels: Physical shop + food delivery apps Customer Relationships: Loyalty cards, promotions Revenue Streams: Coffee and bakery sales Key Resources: Baristas, coffee ingredients Key Activities: Coffee brewing, marketing Key Partners: Coffee bean suppliers, delivery apps Cost Structure: Rent, salaries, raw materials Pros & Cons of Using BMC Advantages Clear overview of the entire business on one page Easy to understand and communicate with teams Flexible and adjustable Limitations High-level overview; lacks deep details May not cover legal or complex financial issues Works best when paired with tools like SWOT or full business plans Online Tools to Create BMC Easily Canva (free templates) Miro / MURAL (collaborative online whiteboards) Strategyzer (official platform by BMC creators) How BMC Relates to Everyday Working Professionals Helps employees understand the big picture and their impact Useful for freelancers or anyone starting small projects Helps analyze your company’s strengths, weaknesses, and opportunities Final Thoughts The Business Model Canvas is an essential tool for understanding and designing business strategies. It benefits entrepreneurs, startups, and working professionals by connecting daily work to the organization’s value and long-term goals. If you want to plan a new business or better understand strategic work, BMC is a tool you should not overlook. For more content on career growth, marketing, and skill development, explore Jobcadu, the career platform that inspires your professional journey.







