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    GenZ chọn Ngành Gì ep 3: Planner – Gia Cát Lượng 4.0

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    3. GenZ chọn Ngành Gì ep 3: Planner – Gia Cát Lượng 4.0

    GenZ chọn Ngành Gì ep 3: Planner – Gia Cát Lượng 4.0

    Posted March 21, 2025

    Career Path

    GenZ chọn Nghề Gì
    Planner
    Marketing
    Kinh tế
    Quản trị kinh doanh
    Xã hội học
    Tâm lý học
    GenZ chọn Ngành Gì ep 3: Planner – Gia Cát Lượng 4.0
    Career Path Description

    Khi bạn lướt TikTok thấy một chiến dịch quảng cáo “gây bão”, khi một sự kiện hoành tráng khiến cả mạng xã hội bàn tán, hay khi một thương hiệu bỗng nhiên “lột xác” đầy ấn tượng – có bao giờ bạn tự hỏi ai đứng sau tất cả những điều đó không? Câu trả lời là Planner – những người làm chiến lược, phân tích thị trường, sáng tạo ý tưởng và vạch ra những kế hoạch dài hơi để các thương hiệu và chiến dịch đạt được thành công.


    Nhưng ngành Planner thực sự là gì? Liệu đây có phải là một lựa chọn nghề nghiệp hấp dẫn tại Việt Nam? Hãy cùng khám phá.


    Planner – Nghề Của Những Người Nghĩ Lớn, Làm Chiến Lược

    Nếu các nhà sáng tạo nội dung (Content Creator) hay nhà thiết kế (Designer) là những người hiện thực hóa ý tưởng, thì Planner chính là người đặt nền móng cho tất cả. Công việc của một Planner là tạo ra chiến lược, nghiên cứu thị trường và vạch ra lộ trình để thương hiệu phát triển.

    Có ba mảng Planner chính trong ngành truyền thông – marketing tại Việt Nam:

    • Strategic Planner (Planner Chiến Lược): Chuyên phân tích thị trường, đối thủ, insight khách hàng và đề xuất chiến lược tổng thể cho thương hiệu.
    • Media Planner (Planner Truyền Thông): Lên kế hoạch phân bổ ngân sách quảng cáo, chọn kênh truyền thông phù hợp (Facebook, TikTok, TV, báo chí...) để đạt hiệu quả cao nhất.
    • Event Planner (Planner Sự Kiện): Xây dựng ý tưởng, tổ chức và triển khai các sự kiện lớn, từ concert, hội nghị đến những activation hoành tráng ngoài trời.


    Ngành Planner Có Thực Sự Tiềm Năng Ở Việt Nam?

    Câu trả lời là có, nhưng không phải ai cũng phù hợp với nghề này.

    • Nhu cầu nhân sự cao: Ngành quảng cáo, truyền thông, marketing tại Việt Nam đang phát triển nhanh chóng. Các thương hiệu lớn ngày càng đầu tư mạnh vào chiến lược dài hạn, mở ra rất nhiều cơ hội cho Planner.
    • Thu nhập hấp dẫn: Một Junior Planner có thể nhận 9 – 16 triệu đồng/tháng, trong khi Senior Planner có thể đạt mức 25 – 50 triệu đồng/tháng. Nếu bạn lên đến vị trí Planning Director, mức lương có thể lên đến 70 triệu đồng/tháng hoặc hơn, tùy vào công ty và dự án (Nguồn: Indeed, Salary.vn).
    • Cơ hội làm việc với các thương hiệu lớn: Làm Planner nghĩa là bạn sẽ có cơ hội tham gia vào các chiến dịch quảng cáo của những thương hiệu đình đám như Coca-Cola, Samsung, Shopee, Lazada.

    Tuy nhiên, Planner không phải là ngành dễ dàng. Nếu bạn thích một công việc ổn định, lặp đi lặp lại, đây không phải nghề dành cho bạn.



    Làm Planner Có Khó Không?

    Khó hay không tùy vào bạn có phù hợp với nghề hay không. Một Planner giỏi cần những kỹ năng sau:

    • Tư duy chiến lược: Phải có khả năng phân tích thị trường, hiểu tâm lý khách hàng và đề xuất chiến lược dài hạn.
    • Kỹ năng nghiên cứu và phân tích dữ liệu: Bạn cần đọc báo cáo thị trường, hiểu insight khách hàng để đưa ra kế hoạch đúng đắn.
    • Kỹ năng viết và thuyết trình: Một ý tưởng hay nhưng không biết cách trình bày thì sẽ không thể thuyết phục được khách hàng hoặc sếp.
    • Kỹ năng giao tiếp và làm việc nhóm: Bạn phải làm việc với rất nhiều bộ phận khác nhau, từ Creative (Sáng tạo) đến Media (Truyền thông) và Client (Khách hàng).
    • Tinh thần không ngại thử thách: Planner là một nghề căng thẳng, luôn chạy deadline và áp lực KPI. Nếu bạn thích thử thách, đây là môi trường lý tưởng để phát triển.


    Làm Sao Để Bắt Đầu Trở Thành Planner?

    Nếu bạn đang là học sinh cấp ba và muốn theo ngành này, đừng chờ đến khi vào đại học. Bạn có thể bắt đầu ngay từ bây giờ.

    • Chọn ngành học phù hợp: Planner thường xuất thân từ các ngành Marketing, Truyền thông, Kinh tế, Quản trị kinh doanh, Xã hội học hoặc Tâm lý học.
    • Đọc sách và nghiên cứu: Những cuốn sách như “Quảng cáo không nói láo” hay “Hiểu nghìn năm, sống trọn ngày nay” sẽ giúp bạn hiểu rõ hơn về cách tư duy chiến lược.
    • Học về phân tích dữ liệu và digital marketing: Biết cách đọc dữ liệu trên Google Analytics, Facebook Ads sẽ giúp bạn có lợi thế lớn khi làm Planner.
    • Tham gia thực tập sớm: Các công ty quảng cáo (agency) như Ogilvy, Dentsu, Leo Burnett, Publicis thường có chương trình thực tập cho sinh viên. Bắt đầu càng sớm, cơ hội phát triển càng lớn.
    • Rèn luyện kỹ năng viết và thuyết trình: Planner không chỉ làm kế hoạch mà còn phải trình bày ý tưởng một cách thuyết phục. Hãy tìm hiểu về thi hùng biện, tranh luận, tư duy phản biện hoặc viết blog để trau dồi kỹ năng này.


    Ngành Planner Có Phù Hợp Với Bạn Không?

    Trước khi chọn ngành này, hãy tự hỏi:

    • Bạn có thích tìm hiểu về hành vi con người và tâm lý khách hàng không?
    • Bạn có khả năng tư duy logic và sáng tạo cùng lúc không?
    • Bạn có chịu được áp lực và deadline căng thẳng không?
    • Bạn có thích làm việc nhóm và giao tiếp với nhiều bộ phận khác nhau không?

    Nếu câu trả lời là có, Planner có thể là con đường dành cho bạn. Nhưng nếu bạn thích công việc ổn định, không có quá nhiều thử thách, có lẽ bạn nên cân nhắc kỹ.


    Kết Luận:

    Planner không đơn thuần là một công việc, mà là một lối sống – nơi bạn phải luôn cập nhật xu hướng, luôn đặt câu hỏi "Vì sao?" và không ngừng tìm kiếm những chiến lược mới để giúp thương hiệu phát triển.

    Nếu bạn là người thích phân tích, thích sáng tạo và muốn góp phần tạo nên những chiến dịch truyền thông “gây bão”, thì Planner chính là ngành dành cho bạn.

    Bạn đã sẵn sàng bước vào thế giới của những “người hoạch định” chưa?




    Related Skills & Areas
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    Job Search

    7 Proven Tips to Land more Interview | Recruiter’s Insider Advice!

    Are you struggling to find a job? Have you been applying for jobs but not getting interviews? Or maybe you're unhappy with your current career and you want to make a change? This video can help. As a recruiter with over 20 years of experience hiring thousands of employees at all levels in large organizations, I will explain how to get noticed by recruiters, start getting more interviews, and finally land the job you want. 📌 Key points 1.Job search The speaker provides advice on expediting the job search process for those who are unemployed or want to leave a toxic work environment, acknowledging the stress of unemployment. The goal is to provide helpful and actionable advice. 2.Optimize your resume To improve your job search process, it is crucial to optimize and tailor your resume. A generic resume is not enough in today's competitive job market. Customizing your resume will increase your chances of getting noticed, especially with the high volume of applicants for job openings. 3.Create a targeted resume Instead of sending out a generic resume, you should create a resume that is tailored to each job position. Rather than presenting yourself as a generalist, emphasize your skills and expertise that are relevant to each application. Using a targeted resume is a powerful job search strategy, increasing your chances of standing out among the crowd of applicants. 4.Choose relevant job boards for efficient job search To improve your job search process, it is recommended to focus on a few prominent job boards that are most relevant to your interests and expertise, such as Indeed, LinkedIn, or Google Job Search. Employers often post job openings on these major platforms, which are then syndicated to many other websites, including niche ones. Engaging with too many niche or obscure job boards can lead you down unnecessary paths, take up a lot of time, and potentially miss out on more comprehensive listings. By focusing on reputable job boards, you increase your chances of finding relevant job opportunities across a wider spectrum, without diluting your efforts too much. 5.Create an effective template for communication Developing a template for communication, such as email responses, can improve your interactions with hiring managers and recruiters. This method saves time and creates consistency. 6.Use tools to boost efficiency Utilizing tools like Google Sheets can enhance communication efficiency. Additionally, tools like Mailtrack can provide insights into email interactions. 7.Set up alerts Setting up alerts on job boards can greatly improve your job search process. By setting up alerts for keywords or job types, you will be notified promptly, allowing you to apply early and increasing your chances of getting noticed by potential employers before they finalize their candidate selection. This proactive approach saves time and helps you stay competitive in the job market.

    job search tips
    Feb 26, 2025
    3 min
    Thumbnail for  10 Questions to Ask HR During Your Job Interview
    Job Search

    10 Questions to Ask HR During Your Job Interview

    Job interviews can be nerve-wracking experiences for many job seekers. You might worry about answering questions incorrectly or not knowing what to ask. However, preparing good questions can demonstrate your preparedness and interest in the company you are applying for. Here are 10 sample questions you should ask HR to impress them. 1. What will I be doing during my first week on the job? This question shows HR that you are ready to start working immediately and are interested in learning about your initial responsibilities. 2. What is the scope of work for this position? This question helps you understand the overall picture of the job and what specific tasks and responsibilities it entails. 3. What does the organization expect from its employees? This question demonstrates to HR that you value the company culture and are willing to adapt to its expectations. 4. What benefits does the organization offer to its employees? This question helps you understand the benefits and compensation you will receive. 5. What opportunities are there for advancement in this career path? This question shows HR that you have goals and are committed to developing yourself in your field. 6. Is this a new position or a replacement for someone who left? This question helps you understand the context of the position and learn about any recent changes in the organization. 7. Can you tell me about the team environment? This question demonstrates to HR that you value teamwork and are interested in the company's work culture. 8. Are there any team members with similar personalities to mine? This question helps you understand how you will work with your colleagues and whether you will fit into the team. 9. What skills are required for this position? This question helps you understand the necessary skills and allows you to prepare accordingly. 10. How many team members are there? This question helps you understand the size of the team and how you will collaborate with others. Asking these questions not only demonstrates your preparedness but also helps you gather clear information to make an informed decision about the job offer.

    Interview tips
    HR
    job interview
    Feb 25, 2025
    2 min
    Thumbnail for Advice on answering common interview questions, PASS GUARANTEED!
    Job Search

    Advice on answering common interview questions, PASS GUARANTEED!

    Based on Richard McMunn's experience in the Navy and firefighting, emphasizing work-related skills over personal life in an interview is crucial. He offers his advice on answering common interview questions, broken down into 7 key points. 1."Tell me about yourself": Introduce yourself by highlighting your work-related skills and experiences mentioned in the job description rather than personal life. Use Power Words like "motivated," "enthusiastic," or "flexible" to describe yourself. 2."Why do you want to work here?": Explain why you want to work for this company by mentioning what you learned about the company and why their values align with yours. 3."What are your strengths?": Focus on your strengths relevant to the job. If there is a gap between your skills and the requirement, mention how you are actively working to improve yourself in that area and provide specific examples of how you have applied your strengths in previous roles. 4."Where do you see yourself in five years?": When answering "where do you see yourself in five years time", avoid saying you want a promotion right away. Instead, focus on how you can learn and grow within the company. 5."What are your weaknesses?": Be honest about your weaknesses, but focus on how you are turning them into strengths. 6."What makes a good team member?":Describe what makes a good team member by giving a specific example of a time you worked well as part of a team. 7."Can you give an example of when you've worked well under pressure?": Provide an example of a time you worked well under pressure using the STAR technique. Situation: Describe the situation or task that you were faced with. Task: Explain what your specific task or goal was in that situation. Action: Describe the actions that you took to complete the task. Result: Explain the results of your actions and what you learned from the experience.

    job interview
    job interview questions
    Interview tips
    Feb 25, 2025
    2 min
    Thumbnail for 10 Jobs in Bangkok That Foreigners Can Do in Thailand
    Job Search

    10 Jobs in Bangkok That Foreigners Can Do in Thailand

    Bangkok, the capital of Thailand, is a great place for foreigners looking for job opportunities. With its varieties of jobs, international businesses, and welcoming environment, many expats choose to work here. Whether you are seeking a long-term career or a short-term job while exploring the country, Bangkok has something to offer. If you are interested in finding a job in Bangkok, this guide will help you understand what jobs are available and how to get started. How to Get a Job in Bangkok as a Foreigner? If you are a foreigner looking for a job in Bangkok, here are some important steps to follow: Get the right visa and work permit – Thailand has strict work permit rules, and most jobs require employer sponsorship. Before accepting a job, ensure your employer will help you with the required paperwork. Prepare your resume – Highlight your skills, experience, and any international qualifications. A well-structured resume increases your chances of getting noticed by employers. Use jobcadu – Websites with Job in Bangkok listings can help you find suitable job openings. Build your network – Joining expat communities, attending networking events, and connecting with professionals in your industry can help you find job opportunities. Many jobs in Bangkok are filled through networking rather than direct applications. Learn basic Thai – While not always necessary, speaking some Thai can be helpful, especially for the Thai market. Even a basic understanding of Thai can give you an advantage over other foreign applicants. Which Jobs Are Available in Thailand for Foreigners? Many industries in Bangkok hire foreigners. Here are some of the most common jobs available: English Teacher – One of the most popular jobs for native English speakers. Many schools, universities, and language centers hire foreign teachers. TEFL or TESOL certification is often required. Hospitality and Tourism – Hotels, resorts, and travel agencies often hire foreigners for roles such as front office or any role that welcomes foreigners. Digital Marketing and SEO – With the rise of online businesses, companies need experts in SEO, content marketing, and social media management. IT and Software Development – The tech industry is growing, and skilled developers, programmers, and IT specialists are in demand. Sales and Business Development – Foreigners with international business experience can work in sales and market expansion roles for multinational companies. Translation and Interpretation – If you speak multiple languages, you can work in translation services, particularly in legal, medical, and business sectors. Real Estate and Property Management – Expats often work in this sector to help other foreigners find homes or investment properties in Thailand. Import/Export and International Trade – Bangkok is a major trade hub with opportunities in logistics, supply chain management, and export sales. Entertainment and Modeling – Some foreigners work in TV, movies, voice acting, or modeling for commercials and fashion brands. Freelancing and Remote Work – Many expats work online for international clients in areas like writing, graphic design, and consulting. Can a Foreigner Get a Job in Thailand? Yes, but there are some rules to follow: The job must be in a field where Thai workers are not easily available. Certain jobs, like factory work, Barber, Guide, and construction, are reserved for Thai citizens. Employers must help you get a work permit. Working without a permit is illegal and can lead to fines or deportation. Some jobs, like legal and medical professions, are only for Thai citizens due to licensing regulations. Having a degree and relevant experience makes it easier to get a job. Some employers prefer candidates with international qualifications or experience working in multinational companies. Is It Easy to Find a Job in Bangkok? Finding a job in Bangkok depends on several factors: Industry demand – Jobs in education, tech, and marketing are easier to find compared to jobs in industries with stricter work permit requirements. Your qualifications – If you have experience and specialized skills, your chances of getting hired are higher. Your network – Knowing the right people can help you find a job faster. Many companies prefer to hire through referrals rather than online applications. Flexibility – Being open to different job roles, salaries, and contract terms can increase your chances of securing a position. Location – Bangkok offers the most job opportunities, but other cities like Chiang Mai, Pattaya, and Phuket also have options, especially in tourism and hospitality. Bangkok offers many job opportunities for foreigners who take the right steps. Whether you are looking for a teaching job, a marketing role, or a position in the hospitality industry, there are plenty of options. By understanding work permit rules, networking, and improving your skills, you can successfully find a job in Bangkok. To start your search, check online job portals, connect with local professionals, and explore different career paths that match your expertise. With determination and the right approach, you can build a career in Thailand.

    job for foreigners
    job in bangkok
    Feb 24, 2025
    4 min
    Thumbnail for Watch this if you're looking for a job | Jeff Su
    Job Search

    Watch this if you're looking for a job | Jeff Su

    The job search process can be filled with uncertainty and conflicting advice. But we do know from Forbes and Resume Builder that 46% of job seekers utilize ChatGPT to assist them, and 69% of those individuals receive more interviews. To make the most of AI assistance, it's essential to provide high-quality prompts at each stage of the job search process. One effective way to utilize ChatGPT is by enhancing your networking skills. For instance, to connect with a professional on LinkedIn, you can use ChatGPT to analyze their profile and generate a personalized connection request. Moreover, ChatGPT can help you come up with tailored questions to ask during coffee chats, showing the professional that you've done your homework and are serious about learning from them. ChatGPT can also help you compose follow-up emails after an interview, emphasizing your transferable skills and mentioning specific details from the conversation to show you were paying attention. Additionally, ChatGPT can guide you through salary negotiations by simulating a realistic conversation between a job seeker and a recruiter. By practicing with AI-generated responses, you can enter the negotiation process with more confidence and poise. 🎯 Key Takeaways Why Job Seekers are using ChatGPT Job seekers are increasingly using ChatGPT, an AI assistant, in their job search process. According to data from Forbes and resumebuilder.com, 46% of job seekers use ChatGPT, and 69% of those users experienced more interviews compared to when they didn't use an AI assistant. Additionally, 59% of ChatGPT users received job offers. However, it's noted that 77% of successful cases had to make heavy edits to the ChatGPT outputs because they were too generic. On the other hand, the remaining 23% received highly personalized results and spent less time per application, submitting more applications on average. The difference in results is attributed to the quality of the initial prompt provided to ChatGPT. Therefore, the video emphasizes the importance of using the best prompts during each step of the job search process to maximize success, from networking to negotiating offers. Land Coffee Chats using ChatGPT The video provides a detailed strategy for networking effectively using ChatGPT. It outlines a step-by-step process to land a coffee chat with someone in your desired field by leveraging ChatGPT's capabilities. The key steps involve generating a summary of the person's career accomplishments based on their LinkedIn profile, highlighting their top achievements, and then crafting personalized messages to stand out from generic connection requests. The video emphasizes the importance of using specific examples, offering help, and being creative in order to increase the likelihood of getting a positive response. Additionally, it suggests using personalized video messages or customized resources to further enhance your chances of success. Overall, the strategy aims to make your networking efforts more effective and impactful. Smart Questions to ask during Coffee Chats Moreover, Jeff Su emphasizes the importance of asking smart questions during coffee chats to impress professionals and show that you're worth helping. It provides a prompt for generating a list of 10 questions tailored to the industry you're targeting, prioritizing unorthodox and lesser-known advice. By using ChatGPT, you can save time and effort in coming up with these questions. The key is to ask specific questions based on the person's resume or LinkedIn profile, demonstrating that you've done your homework and showing consideration for their time. The video highlights the effectiveness of specific questions over generic ones, as they make a stronger impression on the professional. Overall, using ChatGPT to generate tailored questions can enhance the quality of your interactions during coffee chats and increase your chances of making a positive impression. Use ChatGPT to find Questions for the Interviewer He highlights the importance of preparing smart questions to ask at the end of an interview, focusing on specific aspects of the role that only the interviewer can provide insights on. The prompt suggests generating a list of 5 questions tailored to the job description, demonstrating proactive enthusiasm for the role. By using ChatGPT to generate these questions, you can prioritize unorthodox and lesser-known advice, which can leave a strong impression on the interviewer. Specific questions like asking for examples of marketing moments that differentiate the company's offerings from the market can showcase your interest and understanding of the role. Overall, asking insightful questions at the end of an interview can demonstrate your knowledge, enthusiasm, and proactive approach to the role. Write a Thank You Email using ChatGPT He suggests using ChatGPT to generate a high-quality thank-you email in seconds. The prompt involves mentioning a specific aspect discussed in the interview, such as a marketing campaign that increased product adoption, and emphasizing transferable skills from a different industry, like customer success in retail, as relevant to the position. The email should not include excessive flattery and should stay within 200 words. By focusing on specific interview details and showcasing how transferable skills make the candidate a good fit for the role, the email can leave a positive impression on the interviewer. How ChatGPT can help with Salary Negotiation The prompt can demonstrate how ChatGPT can assist with salary negotiation by simulating a conversation between a job seeker and a recruiter. The job seeker aims to negotiate a higher salary closer to the upper end of the salary range for similar positions. ChatGPT provides realistic dialogue options for the negotiation, advising the job seeker to be polite yet firm in their request. Additionally, it offers guidance on continuing the negotiation process and making concessions on non-salary-related benefits to reach a favorable outcome. The purpose of this exercise is to help job seekers overcome the hesitation to negotiate and gain confidence by providing concrete examples of negotiation strategies.

    Jeff Su
    job search tips
    ChatGPT
    Feb 24, 2025
    5 min