Employer Branding: The Secret to Job Searching as an Employer Brand

Have you ever wondered why some companies hardly need to recruit loudly but still attract thousands of quality applications? The factor that creates this is Employer Branding – the employer brand.

In a competitive labor market, Employer Branding is not only a strategy for businesses but also a guiding principle that helps job seekers choose a place that fits their personality, values, and career goals.

This article from JobCcdu helps you understand Employer Branding from the basics to applications, while also suggesting how to prepare if you want to pursue Employer Branding jobs or find companies with a healthy culture – environment for long-term development.

What is Employer Branding?

According to LinkedIn Talent Solutions, Employer Branding is how a company positions itself as an attractive workplace in the eyes of candidates and current employees. This image is created from company culture, leadership style, development opportunities, benefits, and the actual experiences of employees.

Simply put, Employer Branding answers the question:
“Why should you work here?”

Distinguishing from related concepts:

• Corporate Branding: focuses on the brand image of products/services.

• Employer Branding: focuses on the company's image as a workplace.

• Recruitment Marketing: has a short-term campaign nature; Employer Branding is a long-term strategy.

Why is Employer Branding Important?

For businesses:

• Attracting high-quality talent: 75% of candidates research the brand before submitting their CV.

• Reducing recruitment costs: a strong brand can reduce costs by up to 50%.

• Better employee retention: employees understand the company's values from the start → sustainable commitment.

• Increasing performance: a transparent environment creates motivation to work.

For candidates:

• Evaluating the company before applying: knowing the culture, working style, and core values.

• Choosing an environment that fits personality and goals: especially useful if you are interested in MBTI, DISC personality tests… and want to find a suitable “fit”.

• Clear career orientation: especially for positions in Employer Branding, HR, Communication, PR.

The context in Vietnam:

In Vietnam, Employer Branding has become important in industries such as technology, marketing, finance – banking, e-commerce, and startups. Data from JobCadu shows that companies investing in Employer Branding often receive higher quality applications and hire faster compared to traditional recruiting companies.

5 Core Pillars of Employer Branding

1. EVP – Employee Value Proposition
   The overall value that the company provides: salary, benefits, learning, culture, development opportunities.

2. Company culture
   The way leadership operates, communication style, level of transparency, team spirit.

3. Candidate Experience
   Every touchpoint from JD → interview → onboarding affects the candidate's perception.

4. Content & communication
   Website, recruitment blog, employee videos, branding campaigns… help the company tell its true story.

5. Internal strength
   There is no strong employer brand if current employees are not satisfied.

What Should Job Seekers in Employer Branding Prepare?

1. Fundamental knowledge

• Basic understanding of HR, Marketing, and Communication.

• Understanding how to build EVP and the candidate journey.

2. Necessary skills

• Storytelling & communication: to convey an attractive and authentic company culture.

• Writing & content creation: because Employer Branding is closely tied to multi-channel content.

• Data analysis: to measure the effectiveness of campaigns.

• Project management: because many activities span cross-team.

3. Building a personal brand

• Sharing insights on LinkedIn.

• Joining HR/Marketing communities to expand your network.

4. Researching target companies

• Learning about reviews, culture, team images, and communication campaigns.

• Comparing with personal values to see if they align.

The Process of Building Employer Branding (Candidates Should Know)

• Assessing the current situation: the company conducts internal surveys; candidates look at objective reviews.

• Defining EVP: candidates self-check if the EVP matches their personal values.

• Synchronizing messages: HR – Marketing – Communication work together.

• Implementing & measuring: tracking data for continuous improvement.

Is Employer Branding suitable for all businesses?

Yes. Small businesses can still build a strong employer brand if they are authentic – transparent – consistent.

Quick Takeaways

• Employer Branding is a long-term strategy that creates the image of the company as an ideal workplace.

• Candidates always research the employer brand before submitting their CV.

• A strong brand makes it easier to recruit and retain good people.

• Understanding Employer Branding helps you choose the right environment that fits your personality & goals.

• The Employer Branding profession requires a combination of knowledge + multi-disciplinary skills.

• Honesty is the foundation of every Employer Branding strategy.

Employer Branding is not just for HR but is an important tool that helps every smart candidate evaluate and choose a place for long-term development.

JobCadu provides market analysis, career trends, and reliable job opportunities, helping you make more accurate career decisions.

🚀 Explore new opportunities and find the right company at Jobcadu Careers today!

Note: The employer brand is only a general overview. To have a complete perspective, you should combine multiple sources: interviews, networking, objective reviews, and personal experiences.