Posted on December 16, 2025
Job Search
In a job interview, the question “Please introduce yourself” may seem simple but often causes many candidates to lose points due to rambling or lack of focus. Elevator Pitch is the solution that helps you introduce yourself concisely, accurately, and make an impression in the first 60 seconds. This article will guide you through the standard Elevator Pitch formula, easy to apply for any position.
Elevator Pitch is a brief self-introduction lasting 30-60 seconds, aimed at summarizing who you are – what you excel at – what value you bring in the clearest and most convincing way.
The goal of an elevator pitch is not to “tell everything about yourself,” but to make the employer want to learn more about you.
Simply put: Elevator Pitch is the “distilled essence” of a CV, spoken in conversational language.
According to Harvard Business Review, the initial impression of a candidate is often formed in less than the first minute. This explains why the self-introduction in an interview has a significant impact on the entire subsequent conversation.
A good Elevator Pitch interview will help you:
Fully answer the classic question “Tell me about yourself”
Demonstrate coherent thinking, communication skills, and confidence
Highlight your USP (unique selling proposition) instead of repeating your CV
Guide the employer to focus on your strengths
Many candidates are rated as “not suitable” not because of weak abilities, but because they do not know how to present those abilities in the first 60 seconds.
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To build an effective Elevator Pitch for job applications, you can apply the following 4-step formula – this is also the structure recommended by many recruitment experts:
Name + current professional position
Or major just graduated (for students)
👉 Objective: help the listener position you immediately.
Core skills
Notable achievements (prioritize numbers)
👉 This is the most important part, determining whether you are “worth listening to further.”
Reason for applying
Fit with the company's goals or direction
Desire for further discussion
Open the way for the next question
Criteria | Traditional introduction | Standard Elevator Pitch |
|---|---|---|
Duration | 2-5 minutes, rambling | 30–60 seconds, concise |
Content | Biography, hobbies | Value & contribution |
Focus | “Who I am” | “What I can do for the company” |
Outcome | Easily boring | Impressive, memorable |
“I am Lan, a recent graduate with honors in Business Administration from the University of Economics. During my studies, I led the Academic Club with over 500 members and organized 3 projects connecting businesses. I hope to start my career in the Sales Trainee position at Jobcadu to leverage my organizational skills and business thinking.”
“I am Hùng, a Recruitment Specialist with 5 years of experience. Last year, I implemented an automated resume screening process, which shortened the hiring time by 30% and reduced hiring costs by 20%. I am looking for a larger environment to continue optimizing HR solutions.”
“I am Tuấn, a Backend Developer specializing in NodeJS and AWS. I participated in building a system that processes 1 million requests/day for a Fintech startup, ensuring 99.9% uptime. I am very interested in scalable system challenges at your company.”
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Memorizing and speaking like a robot
Speaking too fast or too long
Using a one-size-fits-all pitch for every company
Ending without letting the employer know what you want
💡 Tip: prepare 1 original elevator pitch, then customize it according to each JD.
Elevator pitch is a must-have tool during job interviews
The first 30–60 seconds determine the initial impression
A 4-part structure helps to be concise yet comprehensive
Always highlight your personal USP with data
Each position requires a tailored elevator pitch
Practicing helps your voice sound natural and more confident

A good Elevator Pitch doesn’t make you the best speaker, but helps you become the most memorable person. In a competitive job market, the skill of introducing yourself correctly – concisely – accurately is the strategic advantage of smart candidates.
👉 Create your profile using Jobcadu's AI Resume Builder today to practice your elevator pitch, optimize your CV, and connect with thousands of reputable employers.