Trade Marketing Executive (Milk Powder Category)

1. Retail Channel Value Proposition (40%)

• Plan display programs to increase TVP and total display facings for relevant categories.

• Review channel and outlet segmentation to plan key retailer tiering, boosting sales through monthly/quarterly programs and ad-hoc initiatives.

• Follow up with the sales team regarding deployed plans for improvement and ensure tracking/measurements are in place.

• Establish channel building blocks and set sales objectives/controls to create sales plans and quotas for each channel and area in support of national sales targets.

• Collaborate with the Marketing team to integrate the marketing activities calendar into a cohesive commercial plan, maximizing synergy across channels.

• Lead Merchandisers in reviewing shopper activation activities, conducting random checks according to the agreed working plan for effectiveness.

• Establish channel forecasts and develop demand forecasts, ensuring alignment with the regional supply chain team for rolling forecasts and PO timing compliance.

• Project and deliver expected sales volume and profit for existing and new products.

• Set and analyze sales data to implement methods and procedures that enhance sales and fundamentally improve company performance.

• Develop and maintain relationships with Activation Agencies.

2. Shopper/Retailer Promotions & Communication (30%)

• Plan, deploy, and improve POG & OSA to deliver winning displays and compliance.

• Plan Displays & TVP: Research and plan display points and tools according to budget.

• Set up and follow up on the PDCA (Plan – Do – Check – Action) process with distributor teams/Regions for critical business cycles.

• Track and follow up on the execution of initiatives per channel via distributor teams.

• Track and follow up on key measurements through assessing report systems from distributors, contributing to system improvements for robust reporting.

• Set up and conduct weekly/monthly meetings with key stakeholders.

3. Category Launch Initiatives Management (20%)

• Partner with local and regional marketing teams to develop category initiatives, providing channel planning input for gate approval preparation.

• Research channels and shopper insights to develop winning category launch initiatives.

• Develop channel plans and fundamental targets, aligning with sales leaders for successful category initiative launches.

• Deploy and follow up on launch plans, ensuring category initiative targets are met. Analyze sales data, trends, and review performance metrics set for visibility and activation effectiveness.

4. Other (10%)

• Engage and support internal team members to enhance productivity and ensure open, effective communication within the organization.

• Drive productivity, continuous service improvement, and resource optimization to improve costs and efficiency.

• Complete any other tasks or assignments as assigned by the reporting manager/Glico Sales Head.