Social Media Marketing Specialist

Key Responsibilities

Community Engagement and Management:

• Develop and implement strategies to grow and engage PrepEdu’s online community across various social media platforms, focusing on Facebook and Line groups.
• Actively monitor and participate in conversations, responding to Key skills assessed, messages, and inquiries in a timely and professional manner.
• Foster a positive and inclusive community atmosphere by addressing issues and resolving conflicts as they arise.

Content Creation and Strategy:

• Create high-quality, engaging, and visually appealing content for various social media platforms, especially Facebook and Line groups.
• Collaborate with the marketing team to align social media content with overall marketing campaigns and initiatives.
• Manage the content calendar, ensuring timely and consistent posting across all platforms.

Performance Analysis and Reporting:

• Monitor, analyze, and report on community engagement and content performance using analytics tools.
• Provide insights and recommendations for improving community management and content effectiveness.
• Collaboration and Coordination:
• Work with designers, videographers, and other team members to produce multimedia content.
• Stay updated on the latest social media trends, tools, and best practices to ensure content relevance and engagement.

Qualifications

• Exceptional writing and editing skills with a strong attention to detail.
• Proficiency English (IELTS 5.5 or equivalent).
• xBachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 2 years of experience in social media community management and content creation, preferably within the education sector.
• Proven track record of developing and executing successful social media campaigns and building engaged online communities.
• Strong understanding of social media platforms, tools, and best practices.
• Creative thinking and ability to generate innovative content ideas.
• Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva).
• Excellent organizational and project management skills.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• High level of professionalism and a positive attitude.
• Ability to work independently and as part of a team in a fast-paced environment.