Product Marketing Specialist, Zalo Game

• Plan, execute, and optimize digital marketing campaigns across platforms such as Zalo, Facebook, Google, TikTok, and Apple Search Ads.

• Monitor, analyze, and report on campaign performance using analytics tools and internal tracking systems.

• Collaborate with internal teams (Product, Platform) and external partners to ensure smooth execution of marketing activities.

• Stay updated on the latest marketing trends, tools, and best practices to continuously refine strategies.

• Monitoring and analyzing user behavior, measuring LTV, CAC, Retention, ARPU, ECPI, ECPM, offering data-driven growth strategy.

• Periodic reports for management and relevant departments.

• Manage operational and effective marketing teams.

👾 What you will need

• At least 2 years of real experience in UA, Performance Marketing, with a priority in the Game industry (H5, Miniapp, Mobile App)

• Understand the main indicators: ROAS, LTV, CPI, CTR, CR, ECPM, ARPU, ...

• Proficient at least 2 large advertising channels: Facebook Ads, Google UAC, TikTok, or DSPS.

• Experienced in using tracking tools is a great advantage

• Passion for and understanding of the Zalo Platform is a strong plus.

Thinking and skills:

• Strong data thinking, read and analyze data to optimize Performance.

• Marketing + Innovative thinking: Know how to hit the psychology of the player and know how to "tell stories" through each ad.

• The spirit of learning, continuous innovation - not afraid to try wrong, try fast, learn quickly.

• Good communication, good coordination with Developer and Product Team.

• Strong ownership, accountability, and a results-driven mindset.

• Ability to work independently and efficiently.