Chuyên Viên Marketing Sản Phẩm

The primary responsibility of this position is to lead all marketing efforts for all products under all brands distributed by SMAVT. The Product Marketing Executive should have a deep understanding of the target audience and clearly communicate how their product meets customer needs and solves their problems. By working closely with team members, brand representatives, marketing content designers and writers, and third-party vendors, the Product Marketing Executive will be able to create effective marketing content and convey accurate product features and benefits to support the company's sales performance.

Responsibilities:

• Responsible for internal training on brands and products.

• Plan and execute product marketing campaigns targeting potential customers.

• Ensure that all product marketing is consistent with brand principles.

• Build relationships with external vendors and key stakeholders.

• Turn prospects into loyal customers through consistent communications.

• Improve product content output.

• Support the following tasks (but not limited to):

- Develop and implement efficient and intuitive marketing strategies.

- Organize and oversee advertising/communication campaigns, exhibitions, and promotional events.

- Conduct market research and analysis to evaluate trends, brand awareness, and competitive ventures.

- Track campaign progress using various metrics and submit performance reports.

- Work with managers to prepare budgets and monitor expenses.

- Conceptualize and launch digital and social media campaigns aligned with the marketing strategy.

- Manage and oversee the production of online content (including social media content), marketing materials, EDMs, print advertisements, presentation materials, etc.

- Review sales data against sales forecasts and recommend action plans to meet sales targets.

- Monitor and analyze category/brand performance, including competitive benchmarking.

- Manage and monitor marketing expense investments in line with annual marketing budgets.

• Perform other tasks assigned by top management.